YouTube Qualitative Brand Health Tracker – US Pilot 13-17 YO

Study type
Unmoderated Task
Study format
Online
Compensation
$40 choice of dozens of digital gift cards
Session length
10 minutes
Description

We’re looking for teens ages 13–17 to participate in a qualitative research study about online video platforms like YouTube, YouTube Shorts, TikTok, and Instagram Reels. Participants will complete video-based activities and share their thoughts, experiences, and opinions about how they use these platforms, what stands out to them, and how they compare different apps and services. The study is entirely qualitative and focuses on recent experiences and perceptions around video content and short-form platforms.

Please note: Your child will be participating in this study, so only proceed if they’re comfortable sharing their own responses!