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August 20, 2020
Winning over stubborn stakeholders can be an uphill battle for UX researchers. Here are 15 statistics to back you up.
Next time your stakeholders make excuses about why right now isn’t the right time for research, these stats can help you show that research is incredibly valuable to the product development process, and to your company’s bottom line. User research can help your team build better products, feel more connection with your users, and most importantly, help increase revenue. It’s not an extra step in the process, it’s an integral part of it!
Carrie Boyd is a UXR content wiz, formerly at User Interviews. She loves writing, traveling, and learning new things. You can typically find her hunched over her computer with a cup of coffee the size of her face.