Interviewing Finance Operators Running Complex, Multi-Entity Cash Workflows (10+ Accounts)

Study type
1-on-1 Interview
Study format
Online
Compensation
$150 choice of dozens of digital gift cards
Session length
45 minutes
Description

We’re running a short research program with finance operators, controllers, and founders who manage complex money movement across multiple accounts, entities, or internal ledgers.

We’re especially interested in teams that:
- operate 10+ bank accounts, sub-accounts, virtual accounts, or programmatic ledgers,
- move money frequently across entities or accounts,
- manage recurring allocation rules, sweeps, payables batching, seller balances, or escrow-like flows,
- or rely heavily on spreadsheets and manual steps to keep cash synchronized.

Over the last year, we’ve observed a growing class of businesses whose financial operations look more like mini-infrastructures than simple bank accounts.
With new technical primitives available in 2025 (automation, agentic workflows, safe wallets, virtual accounts), we’re trying to understand how operators want these systems to evolve, and what the next-generation operating model for multi-account finance workflows might look like.