We're looking to speak with directors and heads of social media marketing about how their teams plan, produce, and optimize paid social campaigns. In a 45–60 minute remote interview, we'll ask you to walk us through how a campaign moves from brief to launch, and what happens after it goes live.
We're interested in how your team develops creative concepts and decides which ideas to pursue, how assets and variations are produced at scale (in-house, agency, or a mix), how you decide what to test and how many versions to run, how you evaluate performance and decide when to iterate, refresh, or cut creative, and which tools, workflows, and approval processes shape all of this. We especially want to hear about bottlenecks and frustrations, like where time gets lost, where decisions feel like guesswork, and what you wish you knew before spending budget.
There are no right or wrong answers, and no preparation is needed. We're not selling anything; we just want to learn from your experience.