We are conducting a qualitative research study to better understand how people approach their daily hair care routines and how they discover new beauty products.
During this 45–60 minute 1-on-1 online interview (via Zoom/Google Meet), we will chat about:
・Your daily hair care habits and current frustrations.
・How you discover and research new hair care products, specifically hair treatments and masks
・Your recent purchasing decisions and the platforms you use to shop.
How it will be conducted:
This will be a casual, conversational video interview. We are looking for participants who are comfortable speaking openly about their beauty routines and sharing their genuine opinions. Your insights will be incredibly valuable in helping us understand the modern hair care journey!