How Parents Choose Activities for Young Children

Study type
Unmoderated Task
Study format
Online
Compensation
$5 choice of dozens of digital gift cards
Session length
6 minutes
Description

We’re inviting parents of young children to share how they think about activities, classes, and lessons for their family. This research explores how parents evaluate different options, what matters most early on, and what helps one opportunity feel like a better fit than another.

Following this survey, there is a chance to be selected to participate in a follow up 45-minute virtual conversation with a $100 compensation.