Interests and engagement with entertainment brands and franchises

Study type
Focus Group
Study format
Online
Compensation
$130 Tremendous
Session length
90 minutes
Description

We’re looking for people to take part in a research project exploring what it really means to be a fan as an adult: what first draws people to a brand, what keeps them coming back, and what creates that deeper emotional connection.
We’ll be exploring the content, experiences and moments that fans connect with most, and what makes them feel genuinely engaged with the brand.

If selected, you’ll be asked to complete a short online pre-task before joining a 90-minute online focus group, taking place between Monday 9th Nov to Thursday 12th Nov between 9am - 11am.

As a thank you for your time and input, successful participants will receive $130.

Additional screening

The researcher may follow up via message, email, or phone to confirm if you're a fit for the study. Be sure to answer!