Website Hosting Plans Concept Testing Research

Study type
1-on-1 Interview
Study format
Online
Compensation
$50 choice of dozens of digital gift cards
Session length
60 minutes
Description

We are looking to recruit current hosting decision-makers and to participate in a 1 hour concept testing session. The primary objective is to evaluate a redesigned pricing and checkout experience for hosting plans. We aim to understand how these proposed designs match users' existing workflows and purchasing mental models.