How do data teams govern customer data for marketing?

Study type
1-on-1 Interview
Study format
Online
Compensation
$150 choice of dozens of digital gift cards
Session length
60 minutes
Description

We're a UX research team studying how teams manage and govern the customer data that marketing relies on - who's involved, and the processes and guardrails around it. What we learn will help shape how future tools support this kind of work.

What to expect:
- A 60-minute remote video interview
- A conversation only - no product demo and nothing to test
- Your responses are used for internal product research only and won't be shared publicly