Inside the American Kitchen: Appliance & Layout Study

Study type
1-on-1 Interview
Study format
Online
Compensation
$150 FocusGroup Wallet Reward Points
Session length
60 minutes
Description

We’re conducting an in-home research study to better understand how American kitchens are designed and how major appliances fit into everyday life. This project is being conducted on behalf of a leading appliance manufacturer looking to gather real-world insights to support future product development.

If selected, you may be invited to participate in a scheduled in-home visit lasting up to 60 minutes. During the visit, a member of our research team will take photos of your kitchen and ask questions about your kitchen layout, appliance setup, and decision-making process when selecting and installing your refrigerator. We’re interested in understanding how appliances fit within cabinetry, how spacing impacts functionality, and your overall satisfaction with your kitchen configuration.

All information and photos collected will be used for research purposes only. Participation is voluntary, and all details will be explained in advance if you are selected.

Additional screening

The researcher may follow up via message, email, or phone to confirm if you're a fit for the study. Be sure to answer!