This study will include 3 separate components with an incentive of $250 (distributed through User Interviews):
1) Home conversation – the research moderator will meet you at your home for approximately 1 hour. There should be space to sit with the moderator for a discussion, with minimal distractions. The in-home discussion will include conversation about habits / products that are part of your regular routine. You will NOT need to purchase any products to participate in this study. Your home should be as you normally keep it in your day-to-day life (no need to clean or do anything special.
2) Store shop-along – you and the research moderator will travel (each driving your separate vehicles) to a nearby retailer (within 15-minute radius), and participate in a shop-along for approximately 1 hour. You will NOT be asked to make a purchase with your own money. After the shop-along, you and the research moderator will have a wrap-up discussion (approximately 30 minutes) at a nearby café or seating area.
3) Research diary – complete a brief questionnaire independently about habits / products daily for 3 days prior to the in-person research session (estimated to take 5 minutes daily).
In total, the research study is expected to take up to 3 hours, including the travel time to the retail shop-along. If you qualify for the study, a member of the research team will reach out to discuss the study and answer questions you may have.
The researcher may follow up via message, email, or phone to confirm if you're a fit for the study. Be sure to answer!