We're looking to understand how consumers make decisions when shopping for everyday grocery essentials, what influences their brand preferences, and how factors such as quality, value, and trust shape their purchasing choices.
As part of this study, you'll share your grocery shopping experiences, discuss what makes certain products and retailers stand out, and explore the factors that influence your willingness to choose premium options.
The study includes a survey with video-recorded responses, giving you an opportunity to share your opinions and experiences in detail. Your feedback will help us better understand shopping behaviours and improve future product and retail experiences.