We’re conducting a research study to understand how people shop for, enjoy, and think about candy and chocolate during the Halloween season. The study will explore Halloween traditions, shopping habits, candy preferences, and perceptions of different chocolate and fruity/non-chocolate candy brands.
Participants will complete an online survey about their Halloween candy experiences and preferences. Some participants may also be invited to answer a few questions through short video responses, sharing their thoughts about Halloween traditions, favorite candy brands, and the role candy plays during the season.
Please note: Your child will be participating in this study, so only proceed if they’re comfortable sharing their own responses!