Comparing TikTok & YouTube Shorts: How You Choose

Study type
Unmoderated Task
Study format
Online
Compensation
$60 choice of dozens of digital gift cards
Session length
60 minutes
Description

Complete this 60-minute interview at your convenience — no scheduling required. In this video interview, we'll explore how you navigate between TikTok and YouTube Shorts — the content you gravitate toward on each, the moments that pull you to one over the other, and what each platform gets right or gets wrong. We're looking for short-video viewers who spend meaningful time on both TikTok and YouTube Shorts.