We want to learn, from US founders and strategists in the beauty space or associated with it about who make their own social and ad content, whether our tool solves a real problem for them and which kind of buyer it fits best.
1. Insight on the product: what they like, what is missing, and whether they would post the content Xoopah makes as they are.
2. Evidence from real use: a live session where they make content in Xoopah, so we see what they actually do and where they get stuck.
3. Understanding of the market: how a solo founder or strategist works compared with a founder who has a team