This study aims to gain deeper insights into the behaviors, preferences, and experiences of smartphone users who currently own flagship model devices. The research will explore how these users interact with their smartphones in their daily lives, what features and innovations they value most, and how flagship devices influence their expectations and brand perceptions. The study will be conducted through Focus Group Discussions (FGDs) with participants aged 20–49 years old, with a well-mixed gender composition.
Insights gathered will help better understand the motivations, usage patterns, and future needs of flagship smartphone users.
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