We’re researching how creative and marketing agencies in the US produce paid social ad creative for their clients, including formats for Meta, TikTok, and Reels.
We’re especially interested in understanding the workflows, bottlenecks, tools, and economics behind shipping creative at volume. The findings will inform a service we’re considering building for agencies.
You’re a Good Fit If
You work at a US-based agency that produces paid social ad creative for client brands, not in-house at a single brand.
Your team ships at least 50+ paid social creatives per month across clients.
A meaningful share of your clients are DTC, ecommerce, or performance-marketing brands.
You’re involved in deciding what tools, vendors, or services your team uses to produce creative, either as a decider, evaluator, or recommender.
Roles We’re Especially Interested In
We’d especially like to speak with:
- Heads or Directors of Paid Social
- Performance Creative Leads
- Creative Strategists
- Creative Directors at performance or DTC-focused agencies
- Heads of Production
- Founders or Managing Directors of small-to-mid-sized agencies
What the Call Looks Like
- 45 minutes over Zoom or Google Meet
- We’ll ask about how your team currently produces creative
- We’ll discuss what’s working, what’s broken, and how you think about volume, speed, cost, and quality
- No product demo and no sales pitch — this is purely discovery research
- We won’t ask for anything client-confidential, including brand names, campaign data, or billing rates