We are seeking the perspectives of 6 U.S. service industry business leaders on assisting their small-to-medium-sized enterprises in driving digital transformation to meet changing stakeholder requirements during crises like the COVID-19 pandemic.
The 6 study participants will complete an Adult Informed Consent Form, then participate in a one-on-one, 60-minute, semi-structured interview, which will be audio-recorded via Zoom. After their interview, each participant will be asked to review and confirm the transcription of their interview with the student researcher. To conclude the project, each participant who completes the interview process will receive an $85 incentive via User Interviews.