We're conducting 1:1 video interviews with professionals who work with hair care and beauty products. We'd like to hear how decisions get made when choosing which products and brands to carry, what matters most when evaluating something new, and where the current process could be better.
The conversation is expected to take about 50 minutes over video, with no preparation needed. It's a relaxed discussion, not a test, and there are no right or wrong answers.
The session will be recorded for market research purposes only, and a small honorarium will be provided after the interview.