Why People Are Moving Away from Sprite (and What They’re Choosing Instead)

Study type
Unmoderated Task
Study format
Online
Compensation
$15 choice of dozens of digital gift cards
Session length
10 minutes
Description

We’re looking to hear from people who have had Sprite in the past but haven’t had it recently. This study explores how your beverage habits have changed over time and what’s influencing your choices today.

You’ll be asked to share your thoughts on Sprite, what it used to mean to you, and why it may no longer be part of your routine. We’re also interested in what you’re drinking instead, the situations that shape your choices, and what matters most when picking a beverage.

The study includes a mix of quick survey questions and optional video responses where you can share your experiences in your own words.