Parents/caregivers of children ages 4–10 are invited to participate in a fun online study about kids’ favorite characters from shows, movies, games, and books. Children will answer interactive questions about the characters and products they like most, such as toys, crafts, plushies, and party supplies. The survey is designed for children to complete with parent assistance as needed and takes about 15–20 minutes.
Please note: Your child will be participating in this study, so only proceed if they’re comfortable sharing their own responses.