We’re conducting a research study to understand how people choose and experience white wine. In this study, you’ll answer questions about your recent wine purchases, your perceptions of different brands, and how certain wines fit into your lifestyle and social occasions.
The survey will take about 15–20 minutes to complete and includes a mix of multiple-choice and open-ended questions. Your responses will help us better understand preferences and improve future products and experiences in the wine category.
Participants may also be invited to share additional feedback through a short video response. This is a chance to speak more freely about your thoughts and experiences, providing deeper insights beyond the survey.