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August 3, 2022
From our internal UX research playbook: A guide to conducting usability tests to answer the question “can people actually use this thing?"
UI Research Team
UX ResearchMore from this author
Research Methods & Deliverables
July 12, 2022
Affinity mapping is the process of synthesizing and structuring qualitative research data to create an affinity diagram. Learn how to use this simple analysis method to uncover patterns and relationships your UX data.