The User Research Incentive Calculator

A data-backed calculator for user research.


How much should I offer as an incentive?

What's the right incentive for a 60-minute interview about software engineering? Or for a 15-minute unmoderated test of a shopping app? We created this calculator to answer questions like these. Simply adjust the settings to get a recommendation for your next study! You can also learn more about the methods and data behind the calculator here, or dig deeper with The Ultimate Guide to User Research Incentives.