The User Research Incentive Calculator

A data-backed calculator for user research.
an illustration of a person typing on a typewriter, surrounded by decorative lines, dots, and dollar signs


How much should I offer as an incentive?

What's the right incentive for a 60-minute interview about software engineering? Or for a 15-minute unmoderated test of a shopping app? We created this calculator to answer questions like these. Simply adjust the settings to get a recommendation for your next study! You can also learn more about the methods and data behind the calculator here, or dig deeper with The 2022 Research Incentives Report.

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