The User Research Incentive Calculator

A data-backed calculator for user research.


How much should I offer as an incentive?

What’s the right incentive for a 60-minute interview about software engineering? Or for a 15-minute unmoderated test of a shopping app? We created this calculator to answer questions like these. Simply adjust the settings to get a recommendation for your next study!

Offering incentives that are suitable for the audience and research task you’re recruiting for can actually help to reduce bias, attract the right audience, create trust, and enforce equity. You can also learn more about the methods and data behind the calculator here, or dig deeper with our Research Incentives Report.