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USER INTERVIEWS PRICING

Flexible research recruiting plans for any team

Your complete participant recruiting solution
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Book a 15-minute call
product shot of target job titles (software engineer, engineering manager, sr. software engineer, staff software engineer) plus an outline of a participant journey (project details, screening details, interview details, incentive details)
recruit
Recruit any target audience from our 5M+ research panel
research hub
Automate research with users and build an opt-in panel
recruit
Pay As You Go
For teams doing occasional research.
$49/session
$98/session
paid per session
Flexible number of sessions
Advanced B2B targeting (+$49/session)
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Pay As You Go includes:
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Access to 5+ million participants
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Rich targeting & screening
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Scheduling automation
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Incentive distribution
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Research tool integrations
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Unlimited seats
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Project coordinator & live chat support
Paid add-ons:
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Premium screening
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recruit
Essential
For teams doing ongoing research.
Save 17%
$41/session
$82/session
billed annually
Advanced B2B targeting (+$41/session)
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Everything in Pay As You Go, plus:
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Save 17% per session
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Rollover unused sessions
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Re-invite past participants
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Customer success support
Paid add-ons:
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Premium screening
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Document signing
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Single Sign-On (SSO) via SAML
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Save 27%
$36/session
$72/session
billed annually
Advanced B2B targeting (+$36/session)
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Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Everything in Pay As You Go, plus:
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Save 27% per session
green check mark icon
Re-invite past participants
green check mark icon
Customer success support
Paid add-ons:
plus icon
Premium screening
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plus icon
Document signing
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plus icon
Single Sign-On (SSO) via SAML
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custom discount
recruit
Custom
For teams doing a high volume of research.
Lowest rate
billed annually
Starts at 250 sessions
Advanced B2B targeting (custom rate)
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Thank you! Your submission has been received!
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Everything in Essential, plus:
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Best rate guaranteed
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Negotiable contract terms
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Security review
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Prioritized project support
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Enterprise customer success manager
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Custom onboarding
Paid add-ons:
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Premium screening
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Document signing
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Single Sign-On (SSO) via SAML
green tooltip icon
plus icon
Premium support
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Research Hub
Workflow
Workflow automation for teams to run fast, professional user research.
Starts at 3 seats
plus unlimited collaborators
Contact sales
Ask us about a free trial
Workflow includes:
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Unlimited collaborators
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Screener surveys
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Scheduling automation
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Incentive distribution
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Email automation
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Data consent notice
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Custom branding & templates
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Research tool integrations
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Customer success, project coordinator & live chat support
Paid add-ons:
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Document signing
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plus icon
Single Sign-On (SSO) via SAML
blue tooltip icon
plus icon
Premium support
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Research Hub
CRM
Panel software and advanced automation for teams doing user research at scale.
Starts at 1,000 contacts
in your participant CRM
Contact sales
Ask us about a free trial
Everything in Workflow, plus:
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Unlimited seats
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Panel management
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Dynamic segments
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Invite rules & limits
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Opt-in forms
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Nurture campaigns
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PII masking
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Multiple teams & panels
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API & data integrations
blue check mark icon
Negotiable contract terms
blue check mark icon
Security review
blue check mark icon
Enterprise customer success manager & custom onboarding
Paid add-ons:
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Document signing
blue tooltip icon
plus icon
Single Sign-On (SSO) via SAML
blue tooltip icon
plus icon
Premium support
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Plan Comparison

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recruit
Pay As You Go
$49/session
$98/session
paid per session
Flexible number of sessions
Advanced B2B targeting (+$49/session)
green tooltip icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Audience features
5+ million participants
green tooltip icon
Rich targeting
green tooltip icon
Custom criteria
green tooltip icon
Quality guarantee
green tooltip icon
Recruiting features
Screener surveys
green tooltip icon
Scheduling automation
green tooltip icon
Incentive distribution
green tooltip icon
Screener template library
green tooltip icon
Re-invite participants
green tooltip icon
Team features
Seats
green tooltip icon
Activity & spend reporting
green tooltip icon
Unlimited
Support features
Live chat support
green tooltip icon
Project coordinator
green tooltip icon
Customer success
green tooltip icon
Custom onboarding
green tooltip icon
Plan features
Contract terms
green tooltip icon
Billing terms
green tooltip icon
Payment controls
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Security review
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Pay per completed session
Integrations
Zoom
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Google Calendar & Meet
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Microsoft Outlook
green tooltip icon
Lookback
green tooltip icon
Sprig
green tooltip icon
Loop11
green tooltip icon
Qualtrics
green tooltip icon
SurveyMonkey
green tooltip icon
Typeform
green tooltip icon
Paid add-ons
Premium screening
green tooltip icon
Document signing
green tooltip icon
Single Sign-On (SSO) via SAML
green tooltip icon
Premium support
green tooltip icon
recruit
Essential
Save 17%
$41/session
$82/session
billed annually
Advanced B2B targeting (+$41/session)
green tooltip icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Save 27%
$36/session
$72/session
billed annually
Advanced B2B targeting (+$36/session)
green tooltip icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Audience features
5+ million participants
green tooltip icon
Rich targeting
green tooltip icon
Custom criteria
green tooltip icon
Quality guarantee
green tooltip icon
Recruiting features
Screener surveys
green tooltip icon
Scheduling automation
green tooltip icon
Incentive distribution
green tooltip icon
Screener template library
green tooltip icon
Re-invite participants
green tooltip icon
Team features
Seats
green tooltip icon
Activity & spend reporting
green tooltip icon
Unlimited
Support features
Live chat support
green tooltip icon
Project coordinator
green tooltip icon
Customer success
green tooltip icon
Custom onboarding
green tooltip icon
Plan features
Contract terms
green tooltip icon
Billing terms
green tooltip icon
Payment controls
green tooltip icon
Security review
green tooltip icon
Standard terms
Annual billing, save up to 27%
Integrations
Zoom
green tooltip icon
Google Calendar & Meet
green tooltip icon
Microsoft Outlook
green tooltip icon
Lookback
green tooltip icon
Sprig
green tooltip icon
Loop11
green tooltip icon
Qualtrics
green tooltip icon
SurveyMonkey
green tooltip icon
Typeform
green tooltip icon
Paid add-ons
Premium screening
green tooltip icon
Document signing
green tooltip icon
Single Sign-On (SSO) via SAML
green tooltip icon
Premium support
green tooltip icon
custom discount
recruit
Custom
Lowest rate
billed annually
Starts at 250 sessions
Advanced B2B targeting (custom rate)
green tooltip icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Audience features
5+ million participants
green tooltip icon
Rich targeting
green tooltip icon
Custom criteria
green tooltip icon
Quality guarantee
green tooltip icon
Recruiting features
Screener surveys
green tooltip icon
Scheduling automation
green tooltip icon
Incentive distribution
green tooltip icon
Screener template library
green tooltip icon
Re-invite participants
green tooltip icon
Team features
Seats
green tooltip icon
Activity & spend reporting
green tooltip icon
Unlimited
Support features
Live chat support
green tooltip icon
Project coordinator
green tooltip icon
Customer success
green tooltip icon
Custom onboarding
green tooltip icon
Priority support
Enterprise CSM
Plan features
Contract terms
green tooltip icon
Billing terms
green tooltip icon
Payment controls
green tooltip icon
Security review
green tooltip icon
Negotiable terms
Annual billing, best rate guaranteed
Integrations
Zoom
green tooltip icon
Google Calendar & Meet
green tooltip icon
Microsoft Outlook
green tooltip icon
Lookback
green tooltip icon
Sprig
green tooltip icon
Loop11
green tooltip icon
Qualtrics
green tooltip icon
SurveyMonkey
green tooltip icon
Typeform
green tooltip icon
Paid add-ons
Premium screening
green tooltip icon
Document signing
green tooltip icon
Single Sign-On (SSO) via SAML
green tooltip icon
Premium support
green tooltip icon
Audience features
5+ million participants
green tooltip icon
Rich targeting
green tooltip icon
Custom criteria
green tooltip icon
Quality guarantee
green tooltip icon
Recruiting features
Screener surveys
green tooltip icon
Scheduling automation
green tooltip icon
Incentive distribution
green tooltip icon
Screener template library
green tooltip icon
Re-invite participants
green tooltip icon
Team features
Seats
green tooltip icon
Activity & spend reporting
green tooltip icon
Unlimited
Unlimited
Unlimited
Support features
Live chat support
green tooltip icon
Project coordinator
green tooltip icon
Customer success
green tooltip icon
Custom onboarding
green tooltip icon
Priority support
Enterprise CSM
Plan features
Contract terms
green tooltip icon
Billing terms
green tooltip icon
Payment controls
green tooltip icon
Security review
green tooltip icon
Pay per completed session
Standard terms
Annual billing, save up to 27%
Negotiable terms
Annual billing, best rate guaranteed
Integrations
Zoom
green tooltip icon
Google Calendar & Meet
green tooltip icon
Microsoft Outlook
green tooltip icon
Lookback
green tooltip icon
Sprig
green tooltip icon
Loop11
green tooltip icon
Qualtrics
green tooltip icon
SurveyMonkey
green tooltip icon
Typeform
green tooltip icon
Paid add-ons
Premium screening
green tooltip icon
Document signing
green tooltip icon
Single Sign-On (SSO) via SAML
green tooltip icon
Premium support
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POPULAR ADD-ONs

Build a flexible team plan with premium add-ons

  • green check mark icon
    Premium screening: “Double screen” candidates via email, phone, or video recording
  • green check mark icon
    Document signing: Automate the signing of NDAs and release forms by participants
  • green check mark icon
    Single Sign-On (SSO) via SAML: Set up secure access to User Interviews for your entire team
  • green check mark icon
    Premium support: Get 360 support from recruiting coordinators, technical specialists, and CSMs
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Recruit Pricing FAQ

Browse common questions about our Recruit plans.
Still have questions? Book a 15-minute call with our team.
What is a session?
A session is one completed interview or task with one participant. Number of participants = number of sessions. A session with multiple participants, such as a focus group, counts as multiple sessions.
How do Recruit subscription plans work?

When you sign up for a Recruit subscription, all invoiced sessions will be available to use immediately.

If you go over the sessions included in your plan, you will be charged at the Pay As You Go rate for any additional sessions you complete. If you expect to consistently exceed your session allotment, contact development@userinterviews.com so we can set you up with a subscription plan that better suits your research needs.

Can I cancel or pause my Recruit subscription?

If you cancel your Recruit subscription at the end of your annual contract, you will lose any accrued rollover sessions. At renewal, you can instead pause your plan indefinitely for $50/month and you will be able to use any accrued sessions once you restart your plan. Contact plans@userinterviews.com to cancel or pause your plan.

Are participant incentives included in pricing?

Incentives are not included in the price of Pay As You Go or Recruit subscription plans. However, you can set up a prepaid balance to cover project incentives and share that balance with your team. 

You can determine the incentive type and amount on a project-by-project basis, and choose to distribute incentives yourself, or else have User Interviews automatically distribute incentives on your behalf (a 3% processing fee will be added to the incentive portion of your bill).

How do I choose between Pay As You Go or a subscription?

Pay As You Go is a good choice for those doing one-off research projects, or who have very occasional recruitment needs. 

A Recruit subscription plan is the best choice for those who do ongoing research at any volume or frequency. We have flexible plans that cater to different recruitment needs and offer savings of up to 55%. 

Our subscription plans also include additional features such as a library of past screener surveys (a huge time saver!), the ability to re-invite participants from past studies to new studies, plus customer success support and onboarding.

How do I pay for my Recruit subscription?

By default, plans are billed annually via credit card. To set up invoice payments, contact plans@userinterviews.com.

How do I pay for my Pay As You Go projects?

You can pay by credit or debit card. You will be prompted to enter billing details when launching your project. Save cards for later, and pay for different studies with different cards if you'd like.

Where can I learn more about your participant audience?

Explore audiences you can recruit from our panel by downloading the User Interviews Panel Report. Our network includes over 5 million participants from the U.S., Canada, Australia, U.K., France, Germany, South Africa, and India, and we are actively running pilots in new markets.

How do you grow your panel and maintain quality?

We do the work of building a high-quality, trustworthy panel so researchers always have a fresh pool of candidates for their studies. Our panel is 100% proprietary. We never buy audiences or source participants from third party panels. Our monthly panel growth rate is around 5%.

Word-of-mouth and social channels make up 79% of our panel acquisition. This category includes social media, influencer networks, and referrals from existing participants and researchers.

We also actively invest in niche markets through sponsorships, social outreach, targeted advertising, influencer campaigns, and industry-specific blogs and publications. We prioritize recruitment of niche markets based on researcher demand—meaning, if you need them, we’ll try to find them.

Learn more about our participants by downloading the User Interviews Panel Report.

How do I know if you can source my target audience?

Today, we have over 5 million participants in our panel, representing a diverse group of people. We are confident that we can recruit for most studies, even the niche ones!

The best way to check the feasibility of your recruit is to launch a project. It only takes about 5 minutes, and you only pay once sessions are complete (no money upfront!) so it’s the best and easiest way to gauge feasibility. Our median time to your first qualified participant is under an hour, meaning you could get a real sense of our ability to recruit for your specific persona within a day.

If you’re looking for a more general overview of our participant audience, download the User Interviews Panel Report for key participant stats, data on our most-requested segments, and more information about how we source and vet high-quality participants.

Do I need to pay incentives to participants?

Participants are contributing valuable insights and deserve to be compensated for their time and effort. Offering fair research incentives will help you get a good response rate and encourage high quality participation.

Luckily, we make it easy to compensate participants with built-in incentive distribution, endless reward options, and automatic currency conversion in over 200 countries. Learn more about how incentives work in User Interviews. We even have a handy incentive calculator to get a data-backed incentive recommendation for every type of paid research study.

What kinds of research studies can I recruit for?

User Interviews supports recruiting for any kind of research! You can find participants for any type of study including moderated interviews, usability tests, surveys, and more. With our growing suite of integrations, we’re compatible with any testing tool or research method.

Is User Interviews a recruitment agency?

We are not a recruitment agency. We are a platform you can use to source targeted participants, set up a screener survey, schedule sessions, and pay out incentives. Our team is here to assist, but we do not create or manage your project. 

Using user research recruitment agencies can be a viable solution for your user research needs, but it’s not the only option. Some situations when you might turn to a user recruitment agency include: when you’re conducting research in unfamiliar markets and you need an agency with specialized knowledge; or, when you’re running a very niche study that requires hyper-manual legwork to pinpoint a small population; or, if you have the budget and you just want a team of recruiters on call who will take care of your recruit from end-to-end.

However, recruiting agencies are often not the best option. If you want to get started quickly, work within a limited budget, or have more control over participant selection, working with an agency may not be viable. You may prefer to try a recruitment platform like User Interviews that can provide fast, high-quality, targeted recruitment at an affordable and transparent price.

illustration of a seated person looking at a bar chart with an oversized magnifying glass
Research Hub
Workflow
Starts at 3 seats
plus unlimited collaborators
Contact sales
Ask us about a free trial
Recruiting features
Screener surveys
blue tooltip icon
Scheduling automation
blue tooltip icon
Incentive distribution
blue tooltip icon
Email automation
blue tooltip icon
Data consent notice
blue tooltip icon
Branding & communication
Custom branding
blue tooltip icon
Email themes
blue tooltip icon
Email templates
blue tooltip icon
Page templates
blue tooltip icon
Custom email domains
blue tooltip icon
Sender profiles
blue tooltip icon
Panel features
Invite rules
blue tooltip icon
Invite limits
blue tooltip icon
Panel management
blue tooltip icon
Dynamic segments
blue tooltip icon
Opt-in forms
blue tooltip icon
Nurture campaigns
blue tooltip icon
PII masking
blue tooltip icon
Multiple teams & panels
blue tooltip icon
Basic
Team features
Seats
blue tooltip icon
Collaborators
blue tooltip icon
Roles & permissions
blue tooltip icon
Activity & spend reporting
blue tooltip icon
Starts at 3
Unlimited
Support features
Live chat support
blue tooltip icon
Project coordinator
blue tooltip icon
Customer success
blue tooltip icon
Custom onboarding
blue tooltip icon
Plan features
Contract terms
blue tooltip icon
Billing
blue tooltip icon
Payment controls
blue tooltip icon
Security review
blue tooltip icon
Standard terms
Annual billing
Research tool integrations
Zoom
blue tooltip icon
Google Calendar & Meet
blue tooltip icon
Microsoft Outlook
blue tooltip icon
Lookback
blue tooltip icon
Sprig
blue tooltip icon
Loop11
blue tooltip icon
Qualtrics
blue tooltip icon
SurveyMonkey
blue tooltip icon
Typeform
blue tooltip icon
Data integrations
Zapier
blue tooltip icon
Census
blue tooltip icon
Hightouch
blue tooltip icon
API & custom integrations
blue tooltip icon
Paid add-ons
Document signing
blue tooltip icon
SSO/SAML support
blue tooltip icon
Premium support
blue tooltip icon
Research Hub
CRM
Starts at 1,000 contacts
in your participant CRM
Contact sales
Ask us about a free trial
Recruiting features
Screener surveys
blue tooltip icon
Scheduling automation
blue tooltip icon
Incentive distribution
blue tooltip icon
Email automation
blue tooltip icon
Data consent notice
blue tooltip icon
Branding & communication
Custom branding
blue tooltip icon
Email themes
blue tooltip icon
Email templates
blue tooltip icon
Page templates
blue tooltip icon
Custom email domains
blue tooltip icon
Sender profiles
blue tooltip icon
Panel features
Invite rules
blue tooltip icon
Invite limits
blue tooltip icon
Panel management
blue tooltip icon
Dynamic segments
blue tooltip icon
Opt-in forms
blue tooltip icon
Nurture campaigns
blue tooltip icon
PII masking
blue tooltip icon
Multiple teams & panels
blue tooltip icon
Advanced
Team features
Seats
blue tooltip icon
Collaborators
blue tooltip icon
Roles & permissions
blue tooltip icon
Activity & spend reporting
blue tooltip icon
Unlimited
Unlimited
Support features
Live chat support
blue tooltip icon
Project coordinator
blue tooltip icon
Customer success
blue tooltip icon
Custom onboarding
blue tooltip icon
Priority support
Enterprise CSM
Plan features
Contract terms
blue tooltip icon
Billing
blue tooltip icon
Payment controls
blue tooltip icon
Security review
blue tooltip icon
Negotiable terms
Annual billing
Research tool integrations
Zoom
blue tooltip icon
Google Calendar & Meet
blue tooltip icon
Microsoft Outlook
blue tooltip icon
Lookback
blue tooltip icon
Sprig
blue tooltip icon
Loop11
blue tooltip icon
Qualtrics
blue tooltip icon
SurveyMonkey
blue tooltip icon
Typeform
blue tooltip icon
Data integrations
Zapier
blue tooltip icon
Census
blue tooltip icon
Hightouch
blue tooltip icon
API & custom integrations
blue tooltip icon
Paid add-ons
Document signing
blue tooltip icon
SSO/SAML support
blue tooltip icon
Premium support
blue tooltip icon
Recruiting features
Screener surveys
blue tooltip icon
Scheduling automation
blue tooltip icon
Incentive distribution
blue tooltip icon
Email automation
blue tooltip icon
Data consent notice
blue tooltip icon
Branding & communication
Custom branding
blue tooltip icon
Email themes
blue tooltip icon
Email templates
blue tooltip icon
Page templates
blue tooltip icon
Custom email domains
blue tooltip icon
Sender profiles
blue tooltip icon
Panel features
Invite rules
blue tooltip icon
Invite limits
blue tooltip icon
Panel management
blue tooltip icon
Dynamic segments
blue tooltip icon
Opt-in forms
blue tooltip icon
Nurture campaigns
blue tooltip icon
PII masking
blue tooltip icon
Multiple teams & panels
blue tooltip icon
Basic
Advanced
Team features
Seats
blue tooltip icon
Collaborators
blue tooltip icon
Roles & permissions
blue tooltip icon
Activity & spend reporting
blue tooltip icon
Starts at 3
Unlimited
Unlimited
Unlimited
Support features
Live chat support
blue tooltip icon
Project coordinator
blue tooltip icon
Customer success
blue tooltip icon
Custom onboarding
blue tooltip icon
Priority support
Enterprise CSM
Plan features
Contract terms
blue tooltip icon
Billing
blue tooltip icon
Payment controls
blue tooltip icon
Security review
blue tooltip icon
Standard terms
Annual billing
Negotiable terms
Annual billing
Research tool integrations
Zoom
blue tooltip icon
Google Calendar & Meet
blue tooltip icon
Microsoft Outlook
blue tooltip icon
Lookback
blue tooltip icon
Sprig
blue tooltip icon
Loop11
blue tooltip icon
Qualtrics
blue tooltip icon
SurveyMonkey
blue tooltip icon
Typeform
blue tooltip icon
Data integrations
Zapier
blue tooltip icon
Census
blue tooltip icon
Hightouch
blue tooltip icon
API & custom integrations
blue tooltip icon
Paid add-ons
Document signing
blue tooltip icon
SSO/SAML support
blue tooltip icon
Premium support
blue tooltip icon
group of three illustrated question marks

Research Hub Pricing FAQs

Browse common questions about our Hub plans.
Still have questions? Book a 15-minute call with our team.
What are seats?

Seats refer to user licenses for individuals who need access to User Interviews. For example, our Hub Workflow plan starts at three seats. This means that up to three team members can run research through User Interviews. Contact Sales if you need to purchase more seats. 

Hub CRM plans come with unlimited seats.

What are collaborators?

Collaborators are individuals who are given view or edit access to a specific project. Depending on their access level, they do have some permissions to view or edit those projects. However, collaborators cannot launch projects of their own. 

All of our plans come with unlimited collaborators, so you can involve stakeholders throughout the research process.

What are contacts?

Contacts are members of your own participant panel that you are storing in your Research Hub CRM. They are added to your CRM through CSV upload, through a data integration, or by signing up via a panel opt-in form.

What is the difference between the Workflow plan and the CRM plan?

All Research Hub plans help teams to run research with their own users.

The Workflow plan gives you access to automations that make it fast and easy to invite users to studies, screen and schedule sessions, communicate and track participation, and pay out incentives. You also get access to customizations such as branding and templates, custom domains and sender profiles, and a data consent notice.

With the CRM plan, you get all of the automations and customizations included in the Workflow plan, plus a CRM to build and manage your own panel. You can add users to your panel through CSV upload, data integrations, and opt-in forms, then create segments and set up guardrails for easy recruitment.

Do you offer a free trial of Research Hub?

We can set up a limited trial of Research Hub for you to evaluate whether it’s the right solution for your team. Contact Sales for more information.

Can I cancel or pause my Research Hub plan?

Contact plans@userinterviews.com to cancel or pause your plan.

Are participant incentives included in pricing?

Incentives are not included in the price of Research Hub plans. However, you can set up a prepaid balance to cover project incentives and share that balance with your team. You can determine the incentive type and amount on a project-by-project basis, and choose to distribute incentives yourself, or else have User Interviews automatically distribute incentives on your behalf (a 3% processing fee will be added to the incentive portion of your bill).

How do I pay for my Research Hub plan?

By default, plans are billed annually via credit card. To set up invoice payments, contact plans@userinterviews.com.

My company requires a security review and/or needs to edit contract terms—can you help?

We offer a security review and negotiable terms if you are purchasing a Research Hub CRM plan. Contact Sales for more information.

What is a Research CRM?

A Research CRM is a tool that manages interactions between researchers and their research participants. It serves as a database of participants and a global record of research activity. 

The Research Hub CRM includes many useful panel management features including dynamic segments, opt-in forms, invite rules and limits, an API for data integrations, branding and templates, and team roles and permissions. Learn more about Research Hub.

Will Research Hub work with our existing tools?

Yes! Research Hub is compatible with any research tool or method. We have direct integrations with many popular research tools such as Zoom, Google Meet, Lookback, Sprig, Qualtrics, SurveyMonkey, and more, that make task tracking across tools a breeze. And if you’re using a different survey or testing tool, we’ve got you covered with the ability to manually add a task link to any project.

Our CRM plan also comes with data integrations and an API, so you send data from just about any system into Hub.

What kinds of customizations do you offer?

While you can use Research Hub right out of the box, we recommend spending a bit of time setting up customizations that will make running research with your users more professional and effective.

You can customize your brand and brand voice everywhere—upload a logo, create email themes, set up templates, and configure your custom domain and sender profiles. We also recommend creating custom data consent and privacy notices for good research governance.

If you have a CRM plan, you will have access to panel management features that can be customized to suit any research practice. Set permissions on panel access, mask PII, create user segments, customize your view of the panel, and set up invite rules. Taking these steps will ensure standardization across recruitment efforts as you scale research across the team.