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02.

Planning UX Research

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It doesn’t matter whether you’re doing a quick qualitative usability test, ethnographic field studies, or focus groups—you need a plan for user research.


This module is all about defining your research goals and creating a clear and actionable plan to achieve them. We’ll walk you through how to design a research study step-by-step, from running effective stakeholder interviews to writing a stellar UX research plan (templates included!).


You’ll learn all about:

  • Creating a user research plan. Qualitative or quantitative, generative or evaluative, moderated or unmoderated, beginner or pro—this flexible how-to guide can be adapted to any type of user research project.
  • Writing great user research questions that are specific, practical, and actionable. Plenty of examples and best practices included.
  • Conducting internal stakeholder interviews to learn from key players, align around goals, earn buy-in, and set your research study up for success.
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In this module:

A goal without a plan is just a wish—here’s how to create a UXR plan to meet your research goals.

Ethical and Inclusive User Research
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When you’re working with humans, ethics and inclusivity are non-negotiable.

How to interview the people who give a sh*t about your research.

Coming Soon To this module:

A goal without a plan is just a wish—here’s how to create a UXR plan to meet your research goals.

Coming Soon
Coming Soon
Coming Soon

When you’re working with humans, ethics and inclusivity are non-negotiable.

How to interview the people who give a sh*t about your research.

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