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A market research panel is a pool of individuals who have signed up to participate in research. They can be recruited for research activities such as in-depth interviews, surveys, usability testing, and focus groups. Market research panels are broadly representative of the general population, and can be narrowed down to specific demographics or characteristics relevant to the research project.
A consumer research panel is a pool of individuals who have signed up to participate in research targeting a consumer audience. Companies looking to better tailor their products and services to their audience can find the right research participants based on demographics, behaviors, preferences, buying habits, use of technology, and additional custom requirements.
A B2B research panel is a pool of professionals who have signed up to participate in research based on their occupation and job-related characteristics. Companies selling B2B products and services can find the right research participants by targeting job titles, seniority, skills and software usage, company size, industry, and additional custom requirements.
An accessibility research panel is a pool of individuals who have signed up to participate in research relating to a disability or accessibility characteristic. Companies need to do accessibility testing to ensure they are designing inclusive products and services that meet the needs of a diverse customer base. Accessibility research panels include participants with visual, auditory, mobility, and cognitive impairments.
