Our research panel

Network Overview

Our proprietary network is built for high-quality, fraud-resistant recruitment at scale

Our insights are only as strong as the people behind them. As the pace of building accelerates, getting fast, reliable access to the right participants matters more than ever.

Scale of the combined network

7.6M

Unique participants within the network

3.2M

Professionals working in 140 industries

34

Core countries, plus custom recruiting for additional markets

5.3M

Sessions completed in the last 12 months

18.6%

Annual growth rate of participant panel

Network scale stats reflect unique participants across the combined User Interviews and UserTesting proprietary networks, de-duped to avoid double-counting. Learn more about our combined network, now available on the UserTesting platform.

Participant Quality

98.6%

Positive post-session ratings

7.3%

No-show rate for moderated sessions

0.6%

Of sessions reported for suspected fraud

0.2%

Of sessions confirmed as fraudulent

<1hr

Median time to first qualified match

Quality and fraud stats reflect the User Interviews network only, where our proprietary matching and fraud prevention systems operate — the foundation we're extending across the unified network.

Go Deeper

Get the full 2026 Panel Book – every chart, every cut, every use case.

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Geographic Breakdown

Recruit with confidence across 34 core markets

Our network covers 34 core markets across North, Central, and South America, APAC, and EMEA. For audiences beyond these markets, we offer custom recruitment.

PARTICIPANTS 1M+ 100K–1M 20K–100K 5K–20K <5K NO COVERAGE

Country

Consumers

Professionals

🇺🇸 United States

3,365,962

2,211,798

🇨🇦 Canada

294,493

189,700

🇧🇷 Brazil

99,531

51,210

🇲🇽 Mexico

29,672

16,750

🇨🇱 Chile

8,302

5,179

🇦🇷 Argentina

7,141

4,256

🇵🇷 Puerto Rico

6,534

4,296

Country

Consumers

Professionals

🇮🇳 India

276,727

101,958

🇦🇺 Australia

103,120

65,866

🇳🇿 New Zealand

12,138

7,950

🇲🇾 Malaysia

10,976

5,607

🇸🇬 Singapore

10,483

6,271

🇯🇵 Japan

3,891

2,557

Country

Consumers

Professionals

🇿🇦 South Africa

202,362

92,847

🇬🇧 United Kingdom

185,410

128,804

🇫🇷 France

74,869

31,558

🇪🇸 Spain

63,929

25,559

🇩🇪 Germany

59,006

28,958

🇳🇱 Netherlands

28,258

13,059

🇸🇪 Sweden

16,167

6,998

🇵🇱 Poland

15,542

7,961

🇮🇹 Italy

13,128

6,465

🇵🇹 Portugal

13,108

7,567

🇮🇪 Ireland

12,388

8,203

🇷🇴 Romania

9,579

5,283

🇧🇪 Belgium

7,932

3,627

🇬🇷 Greece

7,259

4,143

🇦🇹 Austria

6,226

2,810

🇨🇭 Switzerland

5,241

2,899

🇧🇬 Bulgaria

4,839

2,752

🇨🇿 Czechia

4,490

2,188

🇩🇰 Denmark

4,401

2,605

🇳🇴 Norway

4,129

2,491

🇫🇮 Finland

3,675

1,961

Consumer Network Breakdown

Who's in the panel, and how to target them

Explore rich data on life stage, household, device use, even product and brand preferences.

Participants by age

% OF PANEL

40%

30%

20%

10%

0%

16–24

25–34

35–44

45–54

55–64

65+

AGE

Age-based targeting helps you drill down into the right demographics for your research.

Participants by household income

% OF PANEL

40%

30%

20%

10%

0%

<$30k

$30–40k

$40–60k

$60–80k

$80–
100k

$100–
150k

$150–
200k

$200k+

HOUSEHOLD INCOME

Our panel covers a wide range of income brackets for balanced research.

Participants by education

% OF PANEL

30%

20%

10%

0%

Didn’t finish
high school

Finished
high school

Vocational /
trade school

Some
college

Undergrad
degree

Postgrad
degree

EDUCATION LEVEL

The majority (74%) of our panel has completed at least some college.

Participants by employment

% OF PANEL

50%

40%

30%

20%

10%

0%

Full-Time
Employed

Part-Time
Employed

Full-Time
Student

Part-Time
Student

Retired

Homemaker

Unemployed

EMPLOYMENT STATUS

Almost half of our panel is full-time employed.

Participants by homeownership

% OF PANEL

44% Homeowner

56% Non-homeowner

44% of participants with known status are homeowners.

Participants by neighborhood

% OF PANEL

50%

40%

30%

20%

10%

0%

Urban

Suburban

Rural

Other

NEIGHBORHOOD TYPE

Target by neighborhood type to capture how location shapes behaviors.

Participants by computer OS

% OF PANEL

50%

40%

30%

20%

10%

0%

Windows
OS

Mac OS

Chrome
OS

GNU/Linux
or Unix

Other

No
computer

COMPUTER OPERATING SYSTEM

Half of our panel uses Windows, with strong representation across all OSes.

Participants by smartphone OS

% OF PANEL

60%

50%

40%

30%

20%

10%

0%

iOS

Android
OS

Windows
OS

Other

No
smartphone

SMARTPHONE OPERATING SYSTEM

iOS leads, but Android, Windows, and other device types are well represented.

Spotlight on product usage

Understanding how people interact with the products and services in their lives is one of the most powerful lenses in consumer research. We have an extensive product targeting system: filter participants based on self-reported usage across hundreds of brands, tools, and services.

Products and services targeting

Productivity and project management software

Digital design and prototyping tools

Health and wellness platforms

Online learning platforms

Online streaming services

Social networks

Vehicles owned or leased

Food delivery services

0

Primary / Secondary

Higher Education

Education Management

SAMPLE INDUSTRIES WITHIN EDUCATION

PARTICIPANTS

40K

20K

0

Transport & Rail

Logistics & Supply Chain

Warehousing

SAMPLE INDUSTRIES WITHIN TRANSPORTATION & LOGISTICS

Representative sample only — we support recruiting across 140+ industries.

Professional Services

PARTICIPANTS

50K

30K

0

Marketing & Advertising

Accounting

Human Resources

SAMPLE INDUSTRIES WITHIN PROFESSIONAL SERVICES

Representative sample only — we support recruiting across 140+ industries.

Government & Non-Profit

PARTICIPANTS

40K

20K

0

Non-Profit

Government Admin

Civic & Social

SAMPLE INDUSTRIES WITHIN GOVERNMENT & NON-PROFIT

Representative sample only — we support recruiting across 140+ industries.

Spotlight on professional verification

LinkedIn & work email verification

See at a glance whether a participant’s work email and LinkedIn profile has been verified. When applicants have authenticated their LinkedIn account and completed identity verification, you’ll also see a “Verified on LinkedIn” shield: the current gold standard for LinkedIn verification.

3.2M

professionals

140

industries represented

73k+

unique job titles

23k+

targetable skills

Download the 2026 Panel Book

Panel Quality

Fast, reliable matching. Industry-leading fraud prevention.

Two systems work in tandem on every study: AI-powered matching gets the right people in front of researchers, fast. Multi-layer fraud defense keeps bad actors out.

How matching works

AI-powered matching, built on a decade of recruiting data

Our matching system goes beyond hard filters. Every study runs through a four-step pipeline that balances fulfillment speed, panel health, and fraud prevention.

01

Hard filtering

Structured criteria (age, location, role) immediately exclude anyone who doesn't qualify.

02

Screener success prediction

AI models analyze past responses and rank participants by likelihood of qualifying.

03

Re-ranking

Balances fulfillment speed, panel health, and fraud risk, prioritizing trusted participants for the most vulnerable studies.

04

Notify & measure

We source applications via targeted notifications and on-platform listings, with continuous measurement of fill rate, speed, and quality.

Matching efficiency

<1hr

to first qualified match

<1 day

to first scheduled session

1 day

median to fill a project

What's new

AI-based embedding models now capture the nuance of study requirements more accurately than keyword matching, plus automated project tagging at launch sharpens targeting precision.

Multi-layer fraud defense

A discipline of its own, built to adapt as bad actors evolve

Fraud prevention is a continuously evolving system at User Interviews. As AI-generated noise rises across the industry, our defenses operate at four levels to block fraudulent behavior before it ever impacts your research.

Layer 1

Participant-level detection

At signup, every new participant is automatically evaluated against 50+ fraud signals.

Layer 2

Project-level protections

Higher-risk studies (short screeners, broad criteria) are flagged and routed toward more trusted participants.

Layer 3

Researcher-facing tools

Quality signals surface at review: flagged copy-paste responses, activity and ratings history, video screening, and verification badges.

Layer 4

Human oversight

Dedicated coordinators on every Recruit project investigate suspicious profiles, replace participants, and issue refunds. You never pay for fraud or a no-show.

Matching efficiency

98.6%

positive post-session ratings

0.6%

of sessions reported for fraud

0.2%

of sessions fraudulent

What's new

Better occupation-pattern detection, automatic removal of AI-generated screener responses, and third-party IP-level signals, with tightened fraud thresholds across the board.

The full report

Get the 2026 Panel Book

Explore the User Interviews participant network: diverse, deeply profiled, and transparent.

Download the 2026 Panel Book Book a demo

What's inside

Who's in our panel and how they're distributed globally

Consumer and professional audience breakdowns

Targeting, screening, and verification capabilities

Project case studies and featured participant segments

Panel quality, fraud prevention, and matching data

Download the 2026 Panel Book

Our proprietary network is built for high-quality, fraud-resistant recruitment at scale

Get the full 2026 Panel Book – every chart, every cut, every use case.

Recruit with confidence across 34 core markets

Who's in the panel, and how to target them

Participants by age

Participants by household income

Participants by education

Participants by employment

Participants by homeownership

Participants by neighborhood

Participants by computer OS

Participants by smartphone OS

Real consumer studies with User Interviews participants

Multi-day study on grocery habits

Credit card research for top 10 bank

E-commerce checkout optimization

Hearing aid research

Get the full 2026 Panel Book to explore our consumer panel and research use cases.

Recruit verified professionals who work in any industry

Software & Technology

Healthcare

Education

Financial Services

Hospitality & Food

Consumer & Retail

Construction & Real Estate

Transportation & Logistics

Professional Services

Government & Non-Profit

Real professional research with User Interviews participants

Mapping the buyer journey for POS systems

Developer onboarding study

Redesigning an investor portal

Studying AI in dentistry

Get the full 2026 Panel Book to explore featured segments: tech, finance, healthcare, and senior decision-makers.

Fast, reliable matching. Industry-leading fraud prevention.

AI-powered matching, built on a decade of recruiting data

A discipline of its own, built to adapt as bad actors evolve

Get the 2026 Panel Book

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