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Research Panel Reports by User Interviews

Explore consumer and professional segments you can recruit from the User Interviews panel.
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Tell us who you’re looking for and we’ll run a free feasibility check for you in under 24 hours. Check feasibility →
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June 2025

User Interviews Panel Report 2025

All the nitty-gritty details about our 6-million-strong research panel—now with new audience segments and deeper data to help you recruit with confidence.
Inside the report:
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    Panel overview: Key stats and demographic breakdowns
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    Segment deep dive: Consumer and professional audience insights
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    Sourcing and vetting: How we grow our panel and prevent fraud
July 2024

Accessibility Research Report

Dive deep into our accessibility panel with this report covering key accessibility segments, usage of assistive technology, and examples of real accessibility research.
Inside the report:
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    Accessibility panel: Breakdown of users with disabilities
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    Assistive technology: Usage of key technologies
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    Case studies: Inclusive research powered by User Interviews
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August 2024

In-Person Research Report

Discover large participant populations within U.S. and international metro areas available for in-person product testing, focus groups, clinical trials, and market research.
Inside the report:
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    Major metros: Stats on our 2 million+ urban segment
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    In-person research: Participation data from our platform
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    Case studies: In-person research powered by User Interviews
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June 2025

Professional Segments Report

Learn about our large population of professionals available for occupation-based research. Target by job titles, seniority, skills & software usage, company size, industry, and more.
Featured professional segments:
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    Senior decision-makers
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    Technology roles
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    Finance professionals
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    Healthcare practitioners
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October 2024

User Interviews AI Report

Learn all about AI research happening on the User Interviews platform in this use case report, covering key stats, trends, and examples of real AI research.
Inside the report:
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    Use case overview: Key stats and use case breakdown
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    Industry deep dive: AI research in the tech sector
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    Case studies: Recent AI projects powered by User Interviews
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By the Numbers

Key Stats on Our Panel

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Our panel is deep
  • 5.7 million total participants
  • 2.8 million professional segment
  • 8 countries with dozens more launching soon
  • 957,000 research sessions completed
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Our panel is inclusive
  • 166,000 participants self-report a disability
  • 86,000 participants use assistive technologies
  • Representation spans vision, auditory, mobility, and cognitive disabilities
  • Assistive technologies include screen readers, hearing aids, adaptive input, and more
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Our panel is reliable
  • 98.3% of sessions get positive feedback
  • 6.5% moderated no-show rate
  • 0.6% of sessions reported for possible fraud
  • 6 hours median time to match with all applicants requested
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Our panel is growing
  • 3.9% average monthly growth rate
  • 1.1 million participants joined in the last year
  • 85% of panel acquisition from word-of-mouth and social channels
  • $42 million paid out in incentives
Data Sample

Professional Audiences For B2B Research

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Got Questions?

Research Panel FAQs

What is a market research panel?

A market research panel is a pool of individuals who have signed up to participate in research. They can be recruited for research activities such as in-depth interviews, surveys, usability testing, and focus groups. Market research panels are broadly representative of the general population, and can be narrowed down to specific demographics or characteristics relevant to the research project.

What is a consumer research panel?

A consumer research panel is a pool of individuals who have signed up to participate in research targeting a consumer audience. Companies looking to better tailor their products and services to their audience can find the right research participants based on demographics, behaviors, preferences, buying habits, use of technology, and additional custom requirements.

What is a B2B research panel?

A B2B research panel is a pool of professionals who have signed up to participate in research based on their occupation and job-related characteristics. Companies selling B2B products and services can find the right research participants by targeting job titles, seniority, skills and software usage, company size, industry, and additional custom requirements.

What is an accessibility research panel?

An accessibility research panel is a pool of individuals who have signed up to participate in research relating to a disability or accessibility characteristic. Companies need to do accessibility testing to ensure they are designing inclusive products and services that meet the needs of a diverse customer base. Accessibility research panels include participants with visual, auditory, mobility, and cognitive impairments.