✨ NEW: Recruit from our brand new India panel with over 80,000 high-quality research participants. Learn more →
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Explore audiences you can recruit from our panel

Target niche consumer and professional segments from our 4+ million network of high-quality research participants.
Inside the report:
  • green check mark icon
    Panel overview: key participant stats & demographic breakdown
  • green check mark icon
    Segment deep dive: data on our consumer & professional audiences
  • green check mark icon
    Sourcing & vetting: how we manage our panel to ensure quality
Cover art of the 2023 UI Panel Report
By The Numbers

Get valuable user insight from our top-rated participants

Recruit from our panel of 4+ million participants spanning 7 countries and counting
Target professionals working in 73,000 occupations across 140 industries
Match with your 1st qualified participant in under 1 hour and complete research in days
“I work in B2B SaaS and have struggled for years to get good interviewees with niche experience. Two weeks on User Interviews and I have had 4 interviews with people with outstanding experience (i.e. one interviewee had 20+ years working in our target role in an ICP enterprise business). I don't know how they get these people to talk to me, but I will continue paying them for as long as they are able to work this magic.”
-Alec L.
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New Featured Audience

Recruit participants in India

Run high-quality research around the world. Our India panel is open for recruiting and new countries are on the horizon. Plus, we now support incentives in over 200 countries.

Get started with 3 free recruits
Audience stats
Details of our fast-growing India audience:
  • 80,000+ Indian participants and counting
  • 300+ projects since beta launch
  • 96% positive feedback rate
  • Industry low fraud and no-show rates
Case studies
Real recruits from our India panel:
  • Interviews with decision-makers in the energy management space
  • Survey of professionals working in the automotive industry
  • Interviews with new dog owners in the city of Nagpur
  • Focus group with politically-active Indian citizens
  • Brand study with young urbanites who buy bottled water
Audience Targeting

Participant recruitment that’s unbelievably fast and targeted

With Recruit, you get on-demand access to our massive network of research participants. Target professional segments, demographic groups, consumer behavior, or any niche audience you’re looking for.

Target professionals by job titles, seniority, skills & software, company size, industry, and additional custom requirements.
Project builder
Professional attributes
  • Job titles
  • Skills
  • Seniority
  • Small business owner
  • Company size
  • Industry
  • Employment status
  • Type of income
  • Additional (custom) requirements
    Tell us about the specific experience, behaviors, or attributes you’re looking for and we can fulfill most requests
Target consumers by a wide range of demographic criteria, location, employment status, and technical characteristics.
Project builder
Consumer attributes
  • Location (country, state, city)
  • Age
  • Race/ethnicity
  • Gender
  • Household income
  • Level of education
  • Marital status
  • Living situation
  • Home owner
  • Children
Technical attributes
  • Browsers used
  • Computer with a webcam
  • Smartphone operating system
  • Tablet operating system
  • Computer operating system
Fine-tune your recruit with screeners, manual profile reviews, and social verification to get the perfect match, no matter how niche your criteria.
PRODUCT FEATURES
Powerful screening & verification
  • Screener surveys with multiple question types and skip logic
  • Automatic qualification (for speed) or manual qualification (for control)
  • Rich profile data on every user, so you know exactly who’s in your study
  • Links to participants’ social profiles for professional verification
  • Saved lists of vetted participants to re-invite to future studies
  • Exceptional support on every project from one of our recruiting specialists

Download the User Interviews Panel Report for all the details on our participant audience

Want to check feasibility for a specific audience? Sign up for free and launch a project in minutes!
Professional Segments

Hard-to-find professional personas are now within reach

Explore some of the occupation groups and industries you can target. This is just a small sample of what’s available—we can source a wide range of highly-specialized professionals to fulfill just about any study.

Major occupations are well represented within our panel and growing steadily through participant referrals and word-of-mouth.
SAMPLE OF MAJOR PROFESSIONAL NETWORKS
Major Occupation
Population
Teachers & educators
48,000+
Sales professionals
30,000+
Business owners
30,000+
General managers
30,000+
Customer service/success representatives
28,000+
Nurses
28,000+
Drivers
16,000+
Niche occupations are represented by sizable pools that are growing rapidly. We prioritize acquisition in these markets to meet researcher demand.
SAMPLE OF NICHE PROFESSIONAL NETWORKS
Niche Occupation
Population
Product & project managers
14,000+
Software engineers
12,000+
HR professionals
11,000+
Designers
11,000+
Marketing professionals
10,000+
IT professionals
8,000+
C-level roles & executive directors
8,000+
140+ industries and 73,000+ occupations can be targeted within our panel. These tables are just a tiny sampling of our vast professional networks.
SAMPLE OF INDUSTRIES
Software Industry
Population
Information Technology and Services
19,000+
Computer Software / SaaS
12,000+
E-Commerce
6,000+
Healthcare Industry
Population
Healthcare—Hospital
35,000+
Healthcare—Medical Practice
33,000+
Healthcare—Nursing
28,000+
Education Industry
Population
Education—Primary/Secondary
44,000+
Education—Higher EDU
15,000+
Education—Management
6,000+
Financial Services Industry
Population
Insurance
17,000+
Financial Services
16,000+
Banking
13,000+
Hospitality Industry
Population
Food & Beverages
38,000+
Restaurants
11,000+
Entertainment
9,000+
Consumer Services Industry
Population
Retail
19,000+
Health, Wellness & Fitness
12,000+
Consumer Goods
6,000+
featured segment

Spotlight on Marketing, Sales, and Product Managers

Top occupations
Population
Marketing managers
7,000+
Product managers
5,000+
Sales managers
5,000+
Business development managers
2,000+
Social media managers
2,000+
Brand managers
1,000+
Sample of skills
Population
Project management
14,000+
Social media marketing
7,000+
Advertising sales
6,000+
Business development
5,000+
SEO copywriting
3,000+
Salesforce
2,000+
real research
Study: Virtual product demo with marketing leaders

Audience segment: 12 marketing leaders (CMOs, VPs) who work at ecommerce brands with at least $5M in annual revenue

Study details: A virtual product demo and 30-minute moderated feedback interview

Project setup: Zoom integration; manual participant review for more control

Research team: An ecommerce business intelligence platform

real People
Jason is a software product manager at a SaaS company with ~100 employees

He has participated in 18 research studies on topics ranging from how he uses analytics and project management software at work to his personal experiences with digital banking and childcare.

“As a software Product Manager by day, I love utilizing User Interviews to help me learn from other UX and Product Manager experts. Participating in these sessions allows me to become a better PM and hopefully provide some great feedback for the community.” – Jason Barash

Reliable User Insight

Sourcing and vetting participants for top-notch quality

Your research depends on qualified, trustworthy participants. Finding and vetting those participants is not a job we take lightly.

4+ million panelists today with 4.92% growth each month
79% of panel acquired through word-of-mouth & social channels
98% of sessions result in positive feedback from the researcher
Proactive recruitment
Alongside our broad recruitment efforts, we actively invest in niche markets through sponsorships, social outreach, targeted advertising, influencer campaigns, and industry publications.

We prioritize recruitment of niche markets based on researcher demand—meaning, if you need them, we’ll find them.
Smart matching algorithm
The high volume of research activity on our platform is constantly feeding rich data into our system to make it smarter, stronger, and more efficient.

Our matching algorithm captures valuable signal every time an application is submitted, a research session is completed, feedback is given, or a fraud check is run.
Low fraud—and a quality guarantee
Bad actors are a rare occurrence. 98% of sessions get positive feedback, and less than 0.3% of active participants are ever flagged.

Sophisticated fraud detection spots accounts based on signup checks, re-verification, and ongoing platform activity. If a bad actor slips through, you can report them in-app and we’ll replace them for free.

Dive deeper by downloading the User Interviews Panel Report

Ready to recruit? Sign up for free and launch a project in minutes!