✨ NEW: Recruit participants for in-person research & product testing in major metro areas. Learn more →
Explore audiences you can recruit from our panel
Target niche consumer and professional segments from our 4.7+ million network of high-quality research participants.
Inside the report:
Panel overview: key participant stats & demographic breakdown- Segment deep dive: data on our consumer & professional audiences
- Sourcing & vetting: how we manage our panel to ensure quality
By The Numbers
Get valuable user insight from our top-rated participants
Recruit from our panel of 4.7+ million participants spanning 8 countries and counting
Target professionals working in 67,500 occupations across 140 industries
Match with your 1st qualified participant in just 1 hour and complete research in days
“I work in B2B SaaS and have struggled for years to get good interviewees with niche experience. Two weeks on User Interviews and I have had 4 interviews with people with outstanding experience (i.e. one interviewee had 20+ years working in our target role in an ICP enterprise business). I don't know how they get these people to talk to me, but I will continue paying them for as long as they are able to work this magic.”
-Alec L.
⬇️ New Featured Audience + Downloadable Report!
Recruit users for in-person research and product testing
Our panel includes over 2 million participants available for in-person research in major metro areas.
Audience stats
Details of our fast-growing urban segment:
- 2.1 million participants live in major metro areas
- 55,760 in-person sessions completed on our platform
- $150 median incentive, with the top 10% paying over $375
- 7,259 participants recruited for the largest in-person study
Case study
Real in-person research fulfilled by our panel:
- Study: Large-scale product testing of a wearable device
- Audience: 7,259 participants in New York, Atlanta, and a few international cities
- Sessions: Rolling recruitment into 3-hour onsite sessions over 18 months
- Research team: A major tech company, partnered with a research agency
Audience Targeting
Participant recruitment that’s unbelievably fast and targeted
With Recruit, you get on-demand access to our massive network of research participants. Target professional segments, demographic groups, consumer behavior, or any niche audience you’re looking for.
Target professionals by job titles, seniority, skills & software, company size, industry, and additional custom requirements.
Project builder
Professional attributes
- Job titles
- Skills
- Seniority
- Small business owner
- Company size
- Industry
- Employment status
- Type of income
- Additional (custom) requirementsTell us about the specific experience, behaviors, or attributes you’re looking for and we can fulfill most requests
Target consumers by a wide range of demographic criteria, location, employment status, and technical characteristics.
Project builder
Consumer attributes
- Location (country, state, city)
- Age
- Race/ethnicity
- Gender
- Household income
- Level of education
- Marital status
- Living situation
- Home owner
- Children
Technical attributes
- Browsers used
- Computer with a webcam
- Smartphone operating system
- Tablet operating system
- Computer operating system
Fine-tune your recruit with screeners, manual profile reviews, and social verification to get the perfect match, no matter how niche your criteria.
PRODUCT FEATURES
Powerful screening & verification
Screener surveys with multiple question types and skip logic- Automatic qualification (for speed) or manual qualification (for control)
- Rich profile data on every user, so you know exactly who’s in your study
- Links to participants’ social profiles for professional verification
- Saved lists of vetted participants to re-invite to future studies
- Exceptional support on every project from one of our recruiting specialists
Download the User Interviews Panel Report for all the details on our participant audience
Want to check feasibility for a specific audience? Sign up for free and launch a project in minutes!
Professional Segments
Hard-to-find professional personas are now within reach
Explore some of the occupation groups and industries you can target. This is just a small sample of what’s available—we can source a wide range of highly-specialized professionals to fulfill just about any study.
Major occupations are well represented within our panel and growing steadily through participant referrals and word-of-mouth.
SAMPLE OF MAJOR PROFESSIONAL NETWORKS
Major Occupation
Population
Teachers & educators
78,000+
Sales professionals
60,000+
Business owners
45,000+
General managers
45,000+
Customer service/success representatives
45,000+
Nurses
45,000+
Drivers
30,000+
Niche occupations are represented by sizable pools that are growing rapidly. We prioritize acquisition in these markets to meet researcher demand.
SAMPLE OF NICHE PROFESSIONAL NETWORKS
Niche Occupation
Population
Product & project managers
22,000+
Software engineers
20,000+
Marketing professionals
17,000+
HR professionals
15,000+
Designers
15,000+
C-level roles & executive directors
11,000+
IT professionals
10,000+
140+ industries and 67,500+ occupations can be targeted within our panel. These tables are just a tiny sampling of our vast professional networks.
SAMPLE OF INDUSTRIES
Software Industry
Population
Information Technology and Services
30,846
Computer Software / SaaS
20,065
E-Commerce
9,753
Healthcare Industry
Population
Healthcare—Hospital
54,428
Healthcare—Medical Practice
50,685
Healthcare—Nursing
42,855
Education Industry
Population
Education—Primary/Secondary
71,203
Education—Higher EDU
24,324
Education—Management
11,182
Financial Services Industry
Population
Insurance
27,649
Financial Services
26,765
Banking
21,135
Hospitality Industry
Population
Food & Beverages
56,706
Restaurants
17,229
Entertainment
14,927
Consumer Services Industry
Population
Retail
55,368
Health, Wellness & Fitness
29,422
Consumer Goods
18,972
featured segment
Spotlight on Marketing, Sales, and Product Managers
Top occupations
Population
Marketing managers
16,000+
Sales managers
8,000+
Product managers
7,000+
Business development managers
3,000+
Social media managers
2,000+
Brand managers
1,000+
Sample of skills
Population
Sales
68,813
Project management
27,610
Digital marketing
22,770
Content marketing
14,435
Social media marketing
13,696
Advertising sales
11,678
real research
Study: Virtual product demo with marketing leaders
Audience segment: 12 marketing leaders (CMOs, VPs) who work at ecommerce brands with at least $5M in annual revenue
Study details: A virtual product demo and 30-minute moderated feedback interview
Project setup: Zoom integration; manual participant review for more control
Research team: An ecommerce business intelligence platform
real People
Jason is a software product manager at a SaaS company with ~100 employees
He has participated in 18 research studies on topics ranging from how he uses analytics and project management software at work to his personal experiences with digital banking and childcare.
“As a software Product Manager by day, I love utilizing User Interviews to help me learn from other UX and Product Manager experts. Participating in these sessions allows me to become a better PM and hopefully provide some great feedback for the community.” – Jason Barash
Reliable User Insight
Sourcing and vetting participants for top-notch quality
Your research depends on qualified, trustworthy participants. Finding and vetting those participants is not a job we take lightly.
4.7+ million panelists today with 4.92% growth each month
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80% of panel acquired through word-of-mouth & social channels
98% of sessions result in positive feedback from the researcher
Proactive recruitment
Alongside our broad recruitment efforts, we actively invest in niche markets through sponsorships, social outreach, targeted advertising, influencer campaigns, and industry publications.
We prioritize recruitment of niche markets based on researcher demand—meaning, if you need them, we’ll find them.
We prioritize recruitment of niche markets based on researcher demand—meaning, if you need them, we’ll find them.
Smart matching algorithm
The high volume of research activity on our platform is constantly feeding rich data into our system to make it smarter, stronger, and more efficient.
Our matching algorithm captures valuable signal every time an application is submitted, a research session is completed, feedback is given, or a fraud check is run.
Our matching algorithm captures valuable signal every time an application is submitted, a research session is completed, feedback is given, or a fraud check is run.
Low fraud—and a quality guarantee
Bad actors are a rare occurrence. 98% of sessions get positive feedback, and only 0.06% of applicants are ever reported as fraudulent.
Sophisticated fraud detection spots accounts based on signup checks, re-verification, and ongoing platform activity. If a bad actor slips through, you can report them in-app and we’ll replace them for free.
Sophisticated fraud detection spots accounts based on signup checks, re-verification, and ongoing platform activity. If a bad actor slips through, you can report them in-app and we’ll replace them for free.
Dive deeper by downloading the User Interviews Panel Report
Ready to recruit? Sign up for free and launch a project in minutes!