Design and Research leader Devin Harold thinks UX professionals’ struggle to “prove” their value and “show” ROI comes from an over-emphasis on craft versus learning about the companies many of us work in.

Trends like democratization, design systems, and even AI have led some executives to ask, “What’s the unique value brought by a person leading research or design, or that expert practitioner?” Without a clear answer, UX professionals could face continued uncertainty.

Devin joins User Interviews’ Lead UX Researcher Morgan Mullen for a fireside conversation about how we got here, what it means for UX, and steps we can take to show the value of our work.

Specifically, Devin and Morgan explore:

• Strategies for identifying the priorities of your stakeholders and leadership
• Examples of ways to measure the impact of user research projects
• The importance of a UX case study and what to include when creating one
• Three skills Devin recommends developing for more organizational influence