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Our 4-week cohort-based course is designed for anyone who wants to level-up their research skills, especially folks who do not consider themselves “researchers.” You'll be in great hands with our course instructor, Eniola Abioye, a UX expert, educator, and researcher at Meta.
Upon completion of the program, you’ll be able to approach your next research project with confidence: scope a UXR project, understand which research methods to use (and when to use them), unpack data and the methods to generate better insights, and provide actionable recommendations for stakeholders.
What it includes: This week will involve leveraging previously collected data, market research, and internal user trends to inform your research questions and goals. You’ll also begin to understand the best ways to incorporate business or organizational objectives into research design.
What you’ll learn: How to scope a UXR project, including developing hypotheses, determining your project’s intended impact, building a timeline, and asking the right research questions.
What it includes: A deep dive into research methods, including qualitative and quantitative approaches.
What you’ll learn: Attendees will gain a better grasp of when and how to use these research methods, along with what you’ll need to recruit quality participants.
What it includes: Attendees will learn how to decode the story behind the data using multiple tactics such as dovetail and thematic analysis methods.
What you’ll learn: How to unpack the anatomy of an insight, including the analysis methods and tools necessary to generate them.
What it includes: The process behind transforming your new learnings into actionable recommendations for your team.
What you’ll learn: How to turn insights into impact for multiple stakeholders based on your research.
Tools to confidently do research and make the most of your findings to benefit your organization
A certificate of completion you can add to your LinkedIn profile
A draft project + template kit you can use for your next research project
Anyone who is interested in conducting research or sharpening their research skills, such as:
Product professionals and designers
UX & CX professionals
Marketing professionals
Founders and entrepreneurs
Anyone who wants to brush up on research fundamentals
Eniola Abioye is a Senior UX Researcher at Meta and the Founder of UX Outloud, a UXR career coaching practice in the SF Bay Area. As a user researcher with 10 years of experience across industries, Eniola is passionate about driving intuitive and accessible product design. She guides researchers in building efficient approaches to insight development, strategic storytelling, and impact definition in her work as a career coach.
With a background in integrative biology, she understands the value of bringing various perspectives to product research. And as the UXR landscape has shifted in the past couple years, Eniola is working to advance the democratization of user-centricity across teams building experiences. In progress towards that goal, this course covers the basic tenets of user research and enables a wide range of professionals to engage with and develop actionable insights.
— Course Attendee
