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Democratization isn't one size fits all—a panel discussion recap from Rosenfeld’s Advancing Research 2022 Conference.
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‘Democratization’ is one of the hottest topics in user research today.
Although research democratization—or the distribution of research across teams—isn’t a new concept, new approaches to democratization are still budding across organizations. The conversation has shifted from whether to democratize, to how and how much.
This panel features User Interviews’s Senior VP of Growth & Marketing, Erin May; User Interviews’s VP of User Research, Roberta Dombrowski; Drift’s Research Lead, Laura Oxenfeld; and Vimeo’s Director of Consumer Analytics & Research, Brooke Hinton.
Hear them talk about different approaches to holding on to (and letting go of) control of UX research in an organization, including:
It’s a hot topic for a reason. If you’d like to continue exploring industry perspectives and tips about democratization, here are some other resources you might enjoy:
As an all-in-one platform for participant recruitment and management, User Interviews enables democratization at scale—no matter your approach. Sign up today.
Product Education Manager
Marketer, writer, poet. Lizzy likes hiking, people-watching, thrift shopping, learning and sharing ideas. Her happiest memory is sitting on the shore of Lake Champlain in the summer of 2020, eating a clementine.
