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September 26, 2019
How and why we're building the resource for anyone who does user research.
Launching without a completely realized version of where we want to be, and without a complete catalog of content, allows us to reach our goals faster, provide value faster, and gain feedback iteratively, such that I’m very confident when we launch our last (currently planned) module, the execution will be beyond what I could have imagined had we done it all at once.
But launching something incomplete and imperfect is hard. Knowing it will be more complete, more perfect, and more responsive to your feedback every day makes it totally worth it. But lest I undersell our accomplishments thus far, with the intention spirit of transparency, I do want to celebrate this exciting moment!
We are launching with 3 modules, or 12 chapters, or over 35,000 words of content. We’ve designed a completely new experience with 3 templates. Check them out below.
On the business side, organic and paid emails are coming in and engagement metrics (shares, time on site) are looking strong.
In terms of personal learnings, I’m getting better at asking for and acting on feedback in a dispassionate way. I’m learning to ask for help, as when everyone on the UI team did a final typo check the day of our initial soft launch last week. Everyone found something. Our head of product helped with a lot of miscellaneous technical and design elements and our head of company (CEO) saved the day when our freelance designer didn’t work out totally perfectly.
I learned quite a few things in Webflow to help build out our CMS and tweak our designs. I built a crazy looking flow in Autopilot to account for the various modules folks might sign up for (see below). I launched my first LinkedIn ad—that ad platform could use some UX research if I do say so myself. I created the ad in Canva, which I also used for the first time to make the interview template here. None of it is totally polished or perfect. But it is good, and it communicates, and it works, and I’m learning stuff.
The alternative? All of this could be sitting in my fancy Airtable base, not doing anyone much good. And it’s really exciting and motivating as we continue to build it, to see what it already is.
But enough about me. I want to hear more about you. Check out our Field Guide 1.0. Please send me any and all feedback—firstname.lastname@example.org—including how you’d like to leave feedback in the future.
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VP, Growth & Marketing
Left brained, right brained. Customer and user advocate. Writer and editor. Lifelong learner. Strong opinions, weakly held.