A'verria Martin, PhD

Director, Research Operations | ServiceNow

Most encouraging of others' authentic selves
A'verria Martin, PhD headshot - woman with long red hair in white shirt against a background of trees

A’verria is a daring, results-driven leader with 18 years of research and operations experience in both academic and industry settings. Currently, she is the Director of Research Operations at ServiceNow in San Diego, California. In her early career, she spent 15 years in academics with a vast set of roles including study coordination, postdoctoral fellow, and ultimately Director of Geriatric Psychiatry. 

With a Master’s and Ph.D. in Marriage and Family Therapy, her roots are in systems thinking and understanding the delicate relationships and interconnectedness between product, business, and people. 

This background provides her with a holistic foundation to research and design at scale. A’verria is deeply invested in mentoring and growing talent, as well as developing, refining, and implementing policies, procedures and best practices that support researchers and non-researchers to initiate, conduct, and execute best-in-class market, product, customer, and UX research using standardized protocols and evidence-based methodology.

Outside of work, A’verria loves all things fitness-related—bodybuilding, hiking, stand up paddle boarding, snowboarding—and traveling as much as possible. 

Currently listening to:
on their summer reading list:
Atlas of the Heart by Brene Brown