Indi is a researcher who coaches, writes, and teaches about inclusive product strategy. Her work is rooted in the problem space where the focus is on people, not users. Indi has been working in this space for 29 years, and pioneered opportunity maps, mental model diagrams, and thinking styles. Her way of approaching the problem allows teams to truly pay attention to people, without letting cognitive bias and assumptions creep in.
A founding partner at the pioneering UX agency Adaptive Path, Indi continues to build knowledge and community via a series of live online advanced courses about the importance of pushing the boundaries of your perspective. She is the author of two books, Practical Empathy and Mental Models—her third book is coming soon.