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How do I use the Lookback integration to run end-to-end user research?

written by
Zoe Nagara
Last updated:
May 10, 2022

For hundreds of teams who recruit with User Interviews and conduct research via Lookback, there’s now a simpler way to track your participants and manage their progress in your study. When you connect accounts and link to a Lookback project, we will automatically display Lookback session data within User Interviews, so you'll have easy access to your participants’ recordings and tasks.

What is Lookback?

Lookback is a customer research platform that allows you to collect feedback from customers on your product, website or prototype.

Lookback supports moderated or unmoderated research with capabilities for remote interviews, usability tests, and unmoderated step-by-step tasks. You can even combine these solutions within the same project to run a mixed methods study. 

Why use Lookback and User Interviews together?

Together, User Interviews and Lookback support end-to-end customer research for any kind of study — internal or external recruits, paired with moderated or unmoderated sessions. Here’s the end-to-end research workflow that this integration enables:

  1. Find the right participants for your study. Target your own customers or recruit from our 1 million+ panel.
  2. Record, analyze, and share the insights with your team. Automate all of the boring bits like scheduling and incentives.
  3. Access all participant and session data from a single place. Let us do the work of tracking participants across platforms.

Not yet a Lookback user? Visit Lookback for all your usability testing and interviewing needs.

How to use the integration

1. Connect accounts: You can connect your User Interviews and Lookback accounts from the integrations page. To find the integrations page, click on your username at the top right of the screen when logged in, and select “Integrations” from the dropdown menu.

Visit the integrations page in the app to get started

‍2. Launch a project: Once you’ve connected accounts, create a new project in User Interviews, and a corresponding project in Lookback. Copy Lookback’s “participate link” into the “session details” page (for a moderated study) or the “task details” page (for an unmoderated study). Our system will recognize that you’re using a Lookback link, and a message will pop up confirming that Lookback data will flow into this project.

Copy and paste Lookback's "participate link" in to the "link to task" field when setting up your project

3. Set and forget: That’s all the set up you need to do! When a participant creates a recording or completes a task in Lookback, we will automatically display three pieces of information on the “confirmed sessions” tab in User Interviews:

  • A link to the recording or task
  • A timestamp showing when the session took place
  • Duration, indicating how long the participant spent completing the study

This will make it much easier to identify when participants have completed the study, and allow you to quickly review participation, mark completion, issue incentives, and wrap up your project.

Lookback session information will automatically be pulled into your User Interviews project

Note that if you link to a Lookback project but you have not yet connected accounts, you will be prompted to activate the integration. We recommend using the integration as it will give you the best experience across the two tools, however, it is optional — you can continue using both tools separately if you wish to.

FAQs

Why am I not seeing my participants’ recordings in User Interviews?

Lookback participation data will only be displayed in User Interviews when sessions have been completed by participants in Lookback. Once a participant has completed a session, the recording link, timestamp, and session duration will immediately appear in the User Interviews workspace.

If you’ve followed the steps above, you’re sure participants have completed sessions, and you’re still not seeing Lookback’s participation data in your User Interviews project, one possibility is that the recording is not long enough to count as successful participation.

Lookback recordings will only display in User Interviews if they are at least 5 minutes long. This is because sessions under 5 minutes are usually the result of a participant testing the link, or ironing out technical difficulties before actually completing the task. For this reason, please ensure that the task you are setting for your participants is at least 5 minutes long.

Also note that you need to have both a User Interviews account and a Lookback account in order to use this integration. You can get started with both tools for free.

What Lookback data will be displayed in User Interviews?

We will display a link to the recording or task, a timestamp showing when the session took place, and session duration indicating how long the participant spent completing the study. You can find this participation data on the “confirmed sessions” tab of your project.

Can my project collaborators use this integration?

If you invite collaborators to your project, they will also need to connect accounts in order to see Lookback data in their User Interviews workspace. If collaborators are having trouble setting up their Lookback account, please contact support@lookback.io

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