When you’re just starting out, qualitative user research can sometimes feel like a white canvas. Where to begin? What questions to ask? Even once you have an established research program in place, it can be difficult to keep up with evolving customer needs and to know which projects to prioritize.

The key is finding a way to do user research—continuously, and efficiently.

Leveraging research methods like contextual surveys can provide a jumping-off point for in-depth, moderated research and help validate what you are hearing in sessions. The result is a continuous loop of insights that fuel each other and help you prioritize the right questions.

In this webinar recording, our Senior Product Manager, Paolo Appley, and Sprig's Staff User Researcher, Allison Dickin, will teach you how to:

• Use in-context surveys to proactively surface emerging themes
• Recruit users to a participant panel for ongoing research or continuous interviews
• Make the most of your moderated sessions
• Validate qualitative insights with larger sample sizes

View the slides or watch the live session recording below.