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How to involve stakeholders in UX research—a session recap from Rosenfeld’s Advancing Research 2022 conference.
You don’t want to involve stakeholders from the beginning only to have their attention drop off at key moments during the project.
To keep up the momentum:
Finally, once you’ve done all the hard work of conducting, analyzing, and synthesizing your research into key insights, it’s time to share them in a way that drives your team toward action.
Stories are powerful tools for capturing your audience’s attention. As humans, we’re wired to remember and respond to stories, much more than individual pieces of evidence.
Weave your findings into a narrative by structuring your research insights this way:
For example, you might structure your research report like this:
As Steve Jobs said, “Great things in business are never done by one person; they're done by a team of people.” By bringing together stakeholders with diverse perspectives, you can gain better insights and ultimately make a bigger impact with your research.
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Marketer, writer, poet. Lizzy likes hiking, people-watching, thrift shopping, learning and sharing ideas. Her happiest memory is sitting on the shore of Lake Champlain in the summer of 2020, eating a clementine.