The match percentage, which shows up below a Participant’s Status, provides further transparency about how qualified a participant might be for your study. Participants are ordered from most to least qualified based on this score.
All researchers with access to the project can see the score. Participants cannot see it.
Currently, the score is based on two factors:
The total score is calculated by adding the screener matches and characteristic matches together, divided by the total screener questions and characteristic data points. For example:
Screener = 11 / 12
Characteristics = 18 / 21
Total = 29 / 33, or an 87% match
Sometimes, a simple "qualified/unqualified" doesn't tell the full story. If you're on a deadline and want to invite more participants to your study sooner, you may want to consider approving 90%-matched participants.
Match % gives you one more data point to make more flexible, nuanced decisions about which participants to invite in which order.
There are additional factors that User Interviews uses to help determine qualified and unqualified (like location, or recency of interviewing with you) which are not currently factored into the score.