54 Templates for User Personas, Jobs to Be Done & Other Mental Models

Published:

February 20, 2025

Last Updated:

February 20, 2025

Stakeholders are busy, goal-oriented, and (usually) not as well-versed in the complex language of UX research as actual UX researchers.

When you share the results of your research with them, you need to deliver those insights in a format that’s easily understandable considering stakeholders’ time, knowledge, and context.

User personas, Jobs to Be Done, and other mental model diagrams are a great option for doing so. And although no user is the same, the templates you use to create these deliverables can be reused over and over again.

To help you streamline the creation of these research deliverables, we’ve collected 54 templates for user personas, jobs to be done, and other mental models for communicating user insights. But first, here are the top 30 best. 👇

💚 Love research templates? We have a library where you can download all of them for free

Top 30 best templates for personas, JTBD, and other mental models

We’ve curated some of the best templates for personas, JTBD, and other mental models in the deck below.

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Don’t see what you’re looking for in the deck? Browse other templates and examples in the links below.

User persona templates

User personas are research-based, archetypal representations of your ideal customer. Usually, personas include information like the life context, motivations, and needs of users. Most teams have 3–5 personas (and possibly one or two anti-personas) to segment different types of audiences.

Here are some user persona templates and examples you can use to build your next persona.

Jobs to Be Done (JTBD) templates

Jobs to Be Done is a popular framework that represents the end-goals or “jobs” that customers might use (or “hire”) your product to accomplish, as well as the functional, social, and personal context of those jobs. Because JTBD focuses on the user’s ultimate motivation instead of the product itself, you can use it to design better-fit solutions for your customers.

Here are some JTBD templates and examples you can use to build your next JTBD deliverable.

Templates and examples of other mental models

Other mental models you might encounter in UX research include empathy maps, customer journey maps, and user stories. Like personas and JTBD statements, these mental models are research-based tools meant to help product and design teams understand and act on user insights.

Here are some templates and examples of other mental models.

More templates to browse on the User Interviews blog

We love a good template for speeding up and standardizing the entire research process.

To keep building up your template arsenal, check out these other template roundups on the User Interviews blog:

Lizzy Burnam

Product Education Manager

Marketer, writer, poet. Lizzy likes hiking, people-watching, thrift shopping, learning and sharing ideas. Her happiest memory is sitting on the shore of Lake Champlain in the summer of 2020, eating a clementine.

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