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Use the Loop11 integration to run usability tests while recruiting with User Interviews

Our Loop11 integration streamlines end-to-end user research. Connect accounts to unlock lightning fast recruiting for usability tests.
Who is this article for?
🗣️ All researchers (both admins and users)
⭐ Recommended for all User Interviews plans

Together, User Interviews and Loop11 unlock lightning fast recruiting to power user testing of all types. We’re making user testing even easier and empowering teams to bring user insights to the center of every product decision.

This integration streamlines your entire end-to-end research workflow across the two tools:

  • Target your own customers or recruit high quality participants from User Interviews’ 1.7 million+ panel for your study.
  • Build a test, send it to participants, and capture user insights and analytics. Automate the entire flow from invite to incentives.
  • Track progress and access task recordings from a single place. Let us do the work of tracking participants across platforms.

How to use the Loop11 integration

🔌 Connect the Loop11 integration and link to surveys from User Interviews
1. If you haven't already, connect your Loop11 account to User Interviews by navigating to your Account settings and clicking on the "integrations" tab. From there, scroll down to find the Loop11 integration, click "connect" and follow the prompts.
2. Once you’ve connected accounts, create a new unmoderated project in User Interviews. Navigate to Research Design > Research Activity.
3. Find the "task platform" section and click "edit." A drawer will open up with a list of tools you can connect. If you haven't already connected your account, you'll be able to do that here by clicking "connect Loop11 account" and following the prompts.
4. If your Loop11 account is connected, select Loop11 and specify which task to link in the project builder.

1. Connect accounts: To get started, connect your User Interviews and Loop11 accounts from the integrations page. To find the integrations page, click on your username at the bottom of the left navigation bar, click "Account settings" and then navigate to the integrations tab.

Accounts are connected at the individual user level, not at the team or organizational level.

2. Launch a project: Once you’ve connected accounts, create a new unmoderated project in User Interviews. Navigate to Research Design > Research Activity.

Find the "task platform" section and click "edit." A drawer will open up with a list of tools you can connect. If you haven't already connected your account, you'll be able to do that here by clicking "connect Loop11 account" and following the prompts. If your Loop11 account is connected, select Loop11 and specify which task to link in the project builder.

💡Note: Our integration currently only supports unmoderated studies.

3. Collect responses: When a participant creates a recording or completes a task in Loop11, the following information will be automatically tracked and displayed within the User Interviews dashboard. You can find it on the “Participant tracking" page.

  • Link to recording or task
  • Start time
  • Duration
  • Status (Started, Submitted response, Completed study, Removed from study)

This will make it much easier to identify which participants have completed the task, and allow you to quickly review responses, mark completion, issue incentives, and wrap up your project.

4. Analyze data: To help with analysis, we’ve added a unique identifier for each participant on a project so it’s easy to combine your User Interviews data and Loop11 data into one single dataset for analysis.

This unique identifier is a randomly generated set of numbers and letters that will show as an additional data column (labeled “iid”) in both User Interviews (Participant Project Export) and Loop11 data exports. These identifiers allow researchers to connect participant data across tools for analysis—and keep any PII data hidden, if necessary. 

FAQs

What is Loop11?

Loop11 is an intuitive usability testing platform that allows you to collect feedback from your customers on your product, website, and prototypes. It supports both moderated and unmoderated user testing with a variety of capabilities for online usability testing, remote interviews, unmoderated step-by-step tasks, and more.

Who can use this integration?

To use this integration, you need to have a User Interviews Researcher account as well as a Loop11 account on a paid subscription. 

  • If you do not yet have a Loop11 account, use code UserInterviews10 for 10% off a Loop11 subscription.
  • If you do not yet have a User Interviews account, you can sign up for free.

How do I connect accounts?

To get started, visit the integrations page in the User Interviews app. To find the integrations page, click on your username at the top right of the screen when logged in, and select “Integrations” from the dropdown menu. Scroll down to find Loop11 in the list of integrations, and click “Connect”.

Accounts are connected at the individual user level, not at the team level.

How do I link a User Interviews project to a Loop11 project?

Once you've connected accounts, create a new unmoderated project in User Interviews.

  • On the "Task details" page of the project builder, locate the "Link to task" field. First, select Loop11 from the dropdown list of tools. Then, select the specific Loop11 task you'd like to use from the dropdown list. Note that this field is searchable, so just start typing the name of the task you want. And that’s it! Your project has been successfully linked.

💡Note: our integration currently only supports unmoderated studies.

What Loop11 data will be accessible in User Interviews?

When a participant creates a recording or completes a task in Loop11, you will be able to see the following information:

  • Link to recording or task
  • Start time
  • Duration
  • Status (Started, Submitted response, Completed study, Removed from study)

Will User Interviews automatically mark participation when a participant creates a recording or completes a task?‍

No - Researchers will need to manually mark participation. However, now pulling from your connected Loop11 data, UI will surface participant progress so that it’s easier to track and mark completion.

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