An incentive is a monetary sum offered to participants as a "thank you" for contributing their time to your study. Incentives can directly impact your recruit and participant engagement.
Offering a reasonable incentive will help with the following:
We've seen incentives have a positive—and negative—impact on projects. As a result, we may decline projects that have an incentive lower than our recommendation. We do not allow non-monetary incentives on Recruit projects.
You'll notice that our incentive recommendations increase as you reach different audiences. They are designed to complement different professional tiers, ensuring that payment is worthwhile, or incentivizing enough, for candidates. If you are running a multi-day study or have multiple phases, calculate the total time commitment to help gauge the best recommendation.
Please note that while these are general recommendations, very niche or otherwise harder to recruit studies may benefit from a higher than recommended incentive to attract participants.
High Earners include professionals such as doctors, dentists, lawyers, etc.
Note: Highly specialized professions (e.g. Oncologists, Surgeons, etc.) may require even higher incentives than those listed above.
Mid-Level Earners include managers, developers, small business owners, etc.
Low Wage Earners include retail workers, gig economy workers, etc.
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