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What incentive pricing do you recommend?

written by
Melanie Albert
Last updated:
September 30, 2019

An incentive is a monetary sum offered to participants as a "thank you" for contributing their time to your study. Incentives can directly impact your recruit and participant engagement.

Offering a reasonable incentive will help with the following:

  • Increase in the responses to your screener survey.
  • Lower no-show rates during your study.
  • Encourage high quality participation during your study.

We've seen incentives have a positive—and negative—impact on projects. As a result, we may decline projects that have an incentive lower than our recommendation. We do not allow non-monetary incentives on public projects.

Incentive Recommendations

You'll notice that our incentive recommendations increase as you reach different audiences. They are designed to complement different professional tiers, ensuring that payment is worthwhile, or incentivizing enough, for candidates.

If you are running a multi-day study or have multiple phases, calculate the total time commitment to help gauge the best recommendation.

Consumer Incentive Tiers

In-Person / In-Home                                     Online / Phone

30 Minutes: $60                                                        30 Minutes: $40
60 Minutes: $100                                                     60 Minutes: $60
90 Minutes: $140                                                     90 Minutes: $80

Professional Incentive Tiers

Only for professional targeting.

Incentive for High Income Earners

This category includes professionals such as include doctors, dentists, lawyers, etc.

In-Person / In-Home                                     Online / Phone

30 Minutes: $125-150                                          30 Minutes: $75-125
60 Minutes: $175-300                                          60 Minutes: $150-225
90 Minutes: $325-450                                          90 Minutes: $250-350

Note: Highly specialized professions (e.g. Oncologists, Surgeons, etc.) may require even higher incentives than those listed above. 

Incentive for Mid-Level Earners

This category includes managers, developers, small business owners, etc.

In-Person / In-Home                                     Online / Phone

30 Minutes: $75-100                                             30 Minutes: $60-75
60 Minutes: $125-175                                          60 Minutes: $100-150
90 Minutes: $200-250                                          90 Minutes: $175-225

Incentive for Low Wage Earners

This category includes retail workers, gig economy workers, etc.

In-Person / In-Home                                     Online / Phone

30 Minutes: $50-60                                               30 Minutes: $40-50
60 Minutes: $75-100                                            60 Minutes: $70-90
90 Minutes: $125-175                                         90 Minutes: $100-120


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