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Can one tool rule them all? Explore the pros & cons of all-in-one tools like UserTesting vs. integrated stacks like User Interviews + Sprig.
Can one tool really rule them all? 🧙♂️💍
UserTesting, UserZoom, and other “all-in-one” UX research tools claim to be one-stop shops for your research needs—simple, straightforward, and effective.
But all-in-one tools aren’t always the best option for UX research teams. Often, they’re not even the cheapest option, even with only one license and invoice.
In this article, we’ll explore the differences between all-in-one research tools and integrated, best-in-class tech stacks to help you make the right choice for your team.
We’ll cover:
To invest or not to invest? In order to answer this question, you need to consider:
Adding (or subtracting) a tool can change the way you conduct research for the better, but it should also be harmonious with your current approach.
🔎 Ask yourself:
Because all-in-one tools come pre-packaged with support for specific methods, it’s important to audit your teams’ current practices to make sure they’re aligned with the tool(s) you choose. You may struggle to find an all-in-one that supports all the methods you use—or, on the other hand, you might end up overpaying for functionality that you don’t need.
For example, an all-in-one solution that provides digital ethnography tools is useless if you know your team never conducts ethnographic research, and doesn’t plan to in the future. Similarly, if you know your organization is focusing on research efficiency and cost savings in the uncertain economic market of 2023, then you’ll need to look for tooling options that align with this overarching business goal.
Unless your team has unlimited time and resources (if you do, please email me at lizzy@userinterviews.com to tell me how you’ve managed this sorcery), you’ll have some restraints and limitations you’ll need to work within.
🔎 Ask yourself:
Some tools are quicker and easier to implement than others, so you’ll want to define (and stick to) an ideal timeline to prevent scope creep. You may also find that some combination of your existing tools works fine for your research needs, in which case, a new investment may not even be necessary.
Obviously, you’ll also want to get your money’s worth no matter the size of your budget, so consider whether or not the probable ROI of each tool is significant enough to make up for the cost. All-in-one tools tend to be more expensive than integrated tech stacks, so you need to seriously consider whether or not an all-in-one meets your needs before allotting a generous portion of your budget to it.
As Daniel Loewus-Deitch and Leo Smith explain in the Awkward Silences podcast episode, “Optimizing Your User Research Tool Stack for ROI,” choosing a few specialized tools over one generalized, all-in-one tool can be a massive cost saver:
“It's kind of like The Cheesecake Factory where you go in and you get this massive menu, and then you know, you've got your burritos and you've got your stir fry and all these different things. And it's like, Oh wow, this is great. I can get anything I want.
But they're all kind of, eh, you know, a mediocre experience. Whereas if you go to, say a farmer's market, you've got all this great diversity and everyone is like an artisan in their own particular domain, and they're doing the best possible spaghetti sauce that you've ever tasted in your life or, you know, whatever it is.
And so those are the ones where you go and find those specialized tools to target gaps that you have in your process. And sometimes you can come out with a better result that's cheaper overall.”
For help auditing the role, cost, and utility of your existing tools, check out this sample platform audit worksheet by HubSpot.
Tools don’t exist without teams. Consider who will be using these tools on a regular basis, and what features and functionality they’ll need to put the tool to good use.
🔎 Ask yourself:
The size of your team can have a massive impact on the cost of certain tools; some tools charge extra per seat, while others (like User Interviews) provide unlimited researcher seats to support large and growing teams.
Additionally, the culture and technical expertise of your team can limit or expand your options for tooling. Teams with high levels of expertise and healthy, flexible research cultures can onboard and manage complex tools quickly and easily, while teams with less expertise or more reluctance to change may need ongoing support for tools with a high learning curve.
Successful teams take the long view when investing in platforms and processes. Instead of choosing tools based only on your current needs, consider how your team needs might grow or change in the future.
🔎 Ask yourself:
Some vendors have inflexible pricing packages which force you to invest in expensive enterprise plans for essential capabilities. Or, they make it difficult for you to switch platforms, connect new integrations, or add new user seats over time.
This can be especially true for all-in-one research tools: If you find that some or all of the tool’s capabilities aren’t sufficient for your needs, you’ll need to scrap the whole thing and start over. On the other hand, an integrated tool stack allows you to switch out single tools without having to upend your entire stack.
If you anticipate dramatic changes in how your team uses certain tools in the future (or simply feel more comfortable with higher levels of flexibility in your tooling choices), then an integrated stack may be the better option.
🧰 There’s so much UXR software on the market, it can be difficult to choose. Discover the tools your fellow researchers use in the 2023 UX Research Software Report (based on a survey of 900+ researchers!).
Now that you have a good understanding of your research team’s current and future needs, you can start weighing the utility of all-in-ones vs. integrated tech stacks.
In comparison, let’s take a look at the benefits and drawbacks of an integrated stack of best-in-class tools for UX research.
Building your own tool stack may sound like more work, but it’s entirely manageable, even for a UX research team of one. See this example of how a lone researcher at xplor was able to create her own tool stack “a la carte” style, including tools like User Interviews, Typeform, Lookback, Optimal Workshop, and more!
Rest assured, all-in-one tools aren’t always your best option for UX research. If you care about:
… then you’re better off mixing-and-matching best-in-class tools than settling for an all-in-one solution.
For example, using User Interviews with our Sprig integration can be a better option for teams that need affordable pricing plans, reliably high-quality participants, CRM and panel management features, surveys, and advanced analytics.
If User Interviews + Sprig isn’t up your alley, here are some other alternatives for an integrated, best-in-class UX research tech stack with User Interviews:
User Interviews is the #1 tool for recruitment and participant management, according to G2 reviews. We offer:
We’re the best recruitment and panel management option for researchers who:
Connect User Interviews with Sprig for:
Connect User Interviews with Lookback for:
Connect User Interviews with Loop11 for:
Connect User Interviews with Qualtrics for:
Connect User Interviews with SurveyMonkey for:
Connect User Interviews with Typeform for:
Connect User Interviews with Google Meet for:
Connect User Interviews with Zoom for:
Plus, User Interviews also offers a custom API, so you can sync user data from any system to User Interviews to add participants securely, keep data fresh, and delete user records for GDPR compliance.
🧙✨ Search and discover more tools in the 2022 UX Research Tools Map, a fantastical guide to the UXR software landscape.
TL;DR: A carefully-chosen, integrated tech stack can help you do better research at a lower cost.
User Interviews is the fastest and easiest way to recruit participants for UX research. With a growing suite of integrations and a custom API, we’re compatible with any testing tool or research method.
Sign up free to start recruiting vetted, high-quality participants for your next study.
Product Education Manager
Marketer, writer, poet. Lizzy likes hiking, people-watching, thrift shopping, learning and sharing ideas. Her happiest memory is sitting on the shore of Lake Champlain in the summer of 2020, eating a clementine.