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  • Last Updated:

June 8, 2023

Bias is Unavoidable in UX Research—Here’s What to Do About It

UX researchers are human—and no human is immune to unconscious bias. Here’s how to minimize bias for better (more ethical) outcomes.

Lizzy Burnam

Illustration of a man's brain with question marks, light bulbs, shapes, and hands shaking floating around it - how to reduce bias in UX research