a person comparing another person's profile to metrics represented by graphs and charts
07.

Continuous Research Methods

A new edition of this module is coming soon! Subscribe to get notified.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

The need for answers about user needs, preferences, and pain points doesn’t go away after you launch a product—and that means the need for UX research doesn’t go away, either.


Things break, new features need to be launched, customer needs evolve.  All these things require research.


Continuous research (or ongoing research) is an important part of maintaining a great customer experience. Ongoing listening methods like NPS surveys, user analytics, continuous customer interviews help keep your product useful, relevant, and valuable to users.


In this chapter, you’ll learn about:

  • How to use product analytics like in-app behaviors, user flows, dropoff rates, activation rates, and other product metrics to support your research and keep track of changes over time.
  • Continuous feedback surveys—like net promoter score (NPS), customer satisfaction score (CSAT), customer effort score (CES), and custom intercept surveys—and how they can help you stay on the pulse of user sentiment.
  • Using sales, support, CS, and product data in user research. Support tickets, bug reports, customer quotes, and first-hand knowledge of customers can be a goldmine of both qualitative and quantitative data if you know how to use it

Start readingStart reading
In this module:
New edition arriving January 2022!

How to connect a continuous stream of quantitative data to insights and actions.

On a scale from 1 - 10, how likely are you to recommend continuous feedback surveys to your friends and colleagues?

Your product and customer-facing teams are sitting on a mountain of quantitative data and user feedback. Here’s how to tap into it.

Continuous User Interviews
Coming Soon
Coming Soon
Coming Soon

Keep in touch to stay grounded in the customer’s point of view instead of your own.

Coming Soon To this module:

How to connect a continuous stream of quantitative data to insights and actions.

On a scale from 1 - 10, how likely are you to recommend continuous feedback surveys to your friends and colleagues?

Your product and customer-facing teams are sitting on a mountain of quantitative data and user feedback. Here’s how to tap into it.

Coming Soon
Coming Soon
Coming Soon

Keep in touch to stay grounded in the customer’s point of view instead of your own.

Subscribe to the Field Guide for fresh lessons delivered right to your inbox!
Subscribe
don’t see what you’re looking for?

Explore other modules

X

Master UX Research

Get the full course and exclusive pro tips delivered straight to your inbox. (New content dropping in 2022)!
Thanks! See you in your inbox 👋
Oops! Something went wrong while submitting the form.