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06.

Evaluative Research Methods

A new edition of this module is coming January 2022! Subscribe to get notified.
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Evaluative research is all about validating your concepts, testing your prototypes, and knowing whether or not your project is on the right track. 


UX researchers use evaluative methods—which include both qualitative and quantitative methods—to answer questions about conceptual fit and the usability of a product.


The data collected through this type of research helps validate design direction, informs changes, and enables product teams to execute on user feedback.


In this module, you’ll learn all about conducting:

  • Qualitative usability testing, a popular UXR method in which participants think aloud as they interact with a prototype or product.
  • Preference testing. This method is used to find out which version of a design people like better.
  • Surveys, a deceptively simple process for collecting data from respondents through a questionnaire.
  • Tree testing, a technique for testing your information architecture (IA). Tree testing often follows card sorting.
  • First click testing, which is just what it sounds like. First click studies help assess the usability of a product by whether users are able to efficiently complete a task.
  • Task analysis. This method, which is often paired with other methods, helps you understand user goals and the steps they take to achieve them.
  • A/B testing, for when you need to know which version of your product performs better in a test.
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In this module:
New edition arriving January 2022!

The best method for answering the question: Can people actually use this thing?

Preference Testing
Coming Soon
Coming Soon
Coming Soon

Subjective but useful tests for measuring user opinions about your designs.

Surveys
Coming Soon
Coming Soon
Coming Soon

Learn how to use this advanced (and deceptively simple) research method.

Understand your information architecture by watching your users swing from branch to branch.

First click, best click—or at least, it better be. When the first click fails, the rest of the session tends to tank as well.

Break it down for me—understand how users accomplish and think about complex tasks.

Apples or oranges? Night or day? Big or small? A/B testing will help you decide which variable is better.

Coming Soon To this module:

The best method for answering the question: Can people actually use this thing?

Coming Soon
Coming Soon
Coming Soon

Subjective but useful tests for measuring user opinions about your designs.

Coming Soon
Coming Soon
Coming Soon

Learn how to use this advanced (and deceptively simple) research method.

Understand your information architecture by watching your users swing from branch to branch.

First click, best click—or at least, it better be. When the first click fails, the rest of the session tends to tank as well.

Break it down for me—understand how users accomplish and think about complex tasks.

Apples or oranges? Night or day? Big or small? A/B testing will help you decide which variable is better.

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