How Saatchi & Saatchi Gets Niche Recruiting Right with User Interviews

Saatchi & Saatchi is a global creative agency, known for their long-standing partnership with some of the most iconic and well-loved brands across the world. UX research has become essential to informing the strategy and storytelling behind brand experiences.

The Problem

Recruiting niche audiences with rigor and speed

Serving brands across many different industries, the Saatchi & Saatchi team often needs to engage specific user profiles for research—participants with narrow product usage, varied levels of digital literacy, or behavior-driven segments. The participants they need to reach on behalf of clients can be highly niche.

These audiences can be hard to find. Even when found, vetting participant quality and communicating at scale can slow projects and create manual work for teams.

Other platforms promise access to massive participant pools, but when put to the test, they can fail to deliver the consistency and quality that researchers need.

“With some platforms, you get volume but not the right people. It’s bloated, hard to trust, and expensive. With User Interviews, we launched the screener and immediately had perfect matches. It was honestly unbelievable.”
–Ryan Adibi, Senior UX Researcher at Saatchi & Saatchi

The Solution 

A streamlined process that works consistently

User Interviews offered a simple, reliable way to reach niche audiences without operational headaches. No wrangling calendars, no back-and-forth emails, and no compromises on participant quality.

• Screeners that validate behavior and eliminate participant fraud
• Participant self-scheduling and rescheduling—without back-and-forth emails
• Direct SMS/email communication that enabled same-day turnaround on urgent sessions

The Results

More confidence, less overhead

Unhampered by logistics, the Saatchi & Saatchi research team can focus on the most critical parts of the research process: goal alignment, insight synthesis, and strategic impact.

• Consistently high-quality participants, even for narrow use cases
• More time for strategic planning and moderation prep
• Research that directly informs creative, content, and product decisions

“People forget that the hard parts of research are how you start and how you end. Recruiting and logistics—that’s where the stress comes from. User Interviews makes that all disappear. Once you’ve got your screener, you’re off and running.”
–Ryan Adibi, Senior UX Researcher at Saatchi & Saatchi

What’s Next

With User Interviews, Saatchi & Saatchi is able to represent some of the world’s most recognizable brands with research-backed confidence, uncovering insights that shape high-impact, customer-centered work.

“So many tools overpromise and underdeliver. User Interviews is the opposite. It’s focused, essential, and just works.”
–Ryan Adibi, Senior UX Researcher at Saatchi & Saatchi