Recruit qualified participants for market research

Our platform supports a wide variety of market research projects, from brand tracking and campaign testing to concept validation and segmentation studies. For example, companies often use User Interviews to learn about consumer habits and preferences at scale, to benchmark competitors, or to forecast demand when entering new market segments.

Both qualitative studies, like focus groups or in-depth moderated interviews, and quantitative studies, like large-scale surveys, are supported. With our niche targeting capabilities, you can reach specific demographics or professional audiences, ensuring results that reflect your exact market. No matter the research method, we guarantee quality participants and fraud prevention.

Data quality is one of the biggest challenges in modern market research, where fraud and unreliable responses can skew results. User Interviews addresses this with multiple layers of fraud prevention, including ID verification, regular automated checks, project-level safeguards, tools to detect use of AI, plus human support trained to detect bad actors. Our panel is continuously monitored and vetted, resulting in trustworthy insights.

This is especially valuable for high-volume quantitative research, where even small amounts of bad data can compromise results. By pairing quality controls with precision targeting, we ensure your market research is based on credible, representative respondents.

Market research with User Interviews is used by a range of audiences, including market research agencies and in-house marketing, strategy, and consumer insights teams.

Agencies use our platform to access specialized segments and deliver fast results for clients across industries. Integration partners also leverage our panel and API to strengthen their survey or research offering. In-house teams often rely on us for fast, reliable participant sourcing to support campaign testing, brand studies, or demand forecasting.

Yes. User Interviews integrates seamlessly with leading survey platforms like Qualtrics, SurveyMonkey, and Typeform. This makes it easy to combine high-quality participant recruitment and fraud prevention with the survey and analytics tools your team already knows and trusts.

With our integrations, you can:

• Access a vast and highly-segmentable pool of quality respondents.
• Build custom screeners in User Interviews to qualify participants before routing them into your survey tool.
• Automatically pass vetted participants into your survey flow, then back to us for incentive payments, saving time and reducing manual tracking.
• Pair User Interviews’ strengths in niche targeting, B2B recruitment, and fraud prevention with the advanced analytics, logic, and reporting available in platforms like Qualtrics.
  

The result is a smoother, end-to-end workflow: you recruit the right participants with User Interviews, then collect and analyze their feedback in whichever survey tool best fits your study design. This integration-first approach ensures your market research is both efficient and trustworthy, no matter the scale.