✨ New Feasibility Calculator: Can we recruit your target audience? Get an instant estimate →

Target the Right Research Participants

Source the right participants fast, reliably, and fraud-free
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Deep targeting: Zero in on your ideal audience with rich consumer, professional, and technical attributes.
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Powerful screening: Customizable screeners with skip logic, video uploads, and double screening.
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Advanced matching & fraud prevention: Fast, reliable participant matches and multi-layer fraud protection.
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Live Feasibility Calculator ⚡️

Can we recruit your target audience?
Find out in seconds.

  1. Select audience type. Consumers or professionals?
  2. Define targeting criteria. All fields are optional!
  3. Click “Get Estimate”. See how many applicants you’re likely to get.

This calculator gives you just a taste of the targeting options available. We go deeper – disabilities, brand preferences, ages of children, professional skills, software, and so much more. To learn more about the User Interviews panel, download our panel report.

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Ready to meet your participants?

Or need a more detailed feasibility check? Let’s chat!

Book a demo

Access participants in 34 countries

We’ve expanded recruitment to new countries across North America, LATAM, Europe, Asia-Pacific, and beyond.

a collection of the flags of the 34 countries UI recruits from

Curious about participant populations by country? Download our global recruitment guide.

Download Global Recruitment Guide
Audience Targeting

Target just about any niche

Tap into our vast network of 6 million vetted participants. Target professional segments, demographic groups, consumer behavior, or any niche audience you’re looking for.

Professional panel stats:

  • 73,000 unique occupations
  • 140 industries represented
  • 23,000 targetable skills
  • 56,000 director+ level decision-makers

Real recruits:

  • 37 restaurant operators with businesses based in Metropolitan areas to participate in 1-1 interviews
  • 7 DevOps engineers who regularly deploy containers to Kubernetes for an unmoderated prototype test on Lookback
  • 400 product designers who regularly use visual collaboration tools to take a 9-minute survey on Qualtrics
  • 50 senior finance leaders who are involved in purchase decisions for an ad campaign focus group
product shot showting a sampling of the professional user attributes you can target within Recruit

Consumer panel stats:

  • 34 countries and all 50 U.S. states represented
  • 44% full-time employed, 74% attended college, 46% homeowners
  • 85% acquired through word-of-mouth or social channels
  • 220,000 accessibility panel who self-report a disability or use assistive tech

Real recruits:

  • 15 Gen Zers aged 18-25 who play video games and recently purchased salty snacks for interviews with an American food manufacturer
  • 60 participants with low vision to participate in a 90-min moderated usability test with screen sharing and a follow up survey
  • 32 active homebuyers to participate in a virtual service demo and 1-1 interview for a financial aid product
  • 28 Minnesotans aged 45-65 who eat cereal and prioritize health for in-person product sampling and focus group
product shot showting a sampling of the consumer user attributes you can target within Recruit

“With some platforms, you get volume but not the right people. It’s bloated, hard to trust, and expensive. With User Interviews, we launched the screener and immediately had perfect matches. It was honestly unbelievable.”

-Ryan Adibi, Senior UX Researcher at Saatchi & Saatchi
Targeting features

Built to find your perfect-fit participants

Niche audiences? No problem. Our precise targeting and screening tools help you pinpoint exactly who you need.

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Audience targeting

Go beyond surface-level demographics with deep consumer, professional, and technical attributes to reach even the most hard-to-find segments.
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Powerful screening

Build custom surveys with skip logic, disqualifiers, and rich media. Need extra specificity? Our premium screening add-on has you covered.
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Fast, AI-powered matching

Our smart matching algorithm uses proprietary data – built over a decade of recruiting – to surface the most qualified participants for your study.
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Advanced fraud prevention

Our fraud detection model is trained on 20 million unique data points. Built-in protections and expert (human!) support keeps your research secure at every step.
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participant recruitment

Find qualified participants, fast

  • ✔ Target professionals & consumers in any niche
  • ✔ Match within hours, not weeks
  • ✔ AI-powered matching & fraud detection
Explore Recruit
Recruitment in action

Demo audience targeting and estimates

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Estimate feasibility based on targeting criteria
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Fine-tune audience by adjusting filters
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Preview reach for future studies
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Participant Targeting FAQs

How does User Interviews help me target the right research participants?

Our advanced targeting and screening capabilities help modern research teams find specific participants, fast. Recruit gives you access to deep consumer, professional, and technical attributes, along with a powerful screener survey builder, to help you find exactly who you need for your study.

What kind of demographic targeting options does User Interviews offer?

We offer a wide range of demographic targeting options, including age, gender, education, income, family life, and technology use.

Our diverse consumer research panel has millions of participants, giving you fast access to a massive consumer audience from all around the world. Target Gen Z trendsetters, young families in urban neighborhoods, retirees who use assistive devices, and more.

Can I target participants based on job title, industry, and other occupation-criteria?

Yes, you can target by a wide range of professional criteria, including job titles, seniority, skills & software usage, company size, industry, and more.

Our B2B research panel is rich in verified professionals across a wide variety of roles, industries, and company sizes, with especially strong representation in education, healthcare, hospitality, and tech.

Does User Interviews support global participant recruitment?

Yes, we support participant recruitment in 34 countries, including many international locations, and are continuously expanding our global reach.

Note that the availability of specific demographics or niche audiences may vary based on our active participant pool in that region. You can use our in-app audience estimator to gauge the feasibility of international audiences.

What kinds of people are in the User Interviews panel?

Our panel consists of nearly 6 million verified participants spanning over 30 countries. We’ve got participants across just about any consumer or professional segment. Find senior decision-makers at enterprise companies, homeowners with adult children, iPhone users who live in the Midwest, and more.

What’s the difference between targeting and screening?

Targeting is about defining the ideal participant who can best answer your research questions, and setting the right criteria to find them. Your targeting criteria will typically be defined by a mix of psychographics, behaviors, demographics, and geographics.

Screening helps you hone in further on behavior, attitudes, and intent to qualify on-target participants, and filter out those who aren’t a good fit. You can build custom surveys in UI with advanced question types or skip logic, or use our premium screening add-on for highly-specific recruits.

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Related Resources