What is Qualtrics?
Qualtrics is a research platform that enables design and research teams to create and distribute surveys, collect customer data, and perform statistical analysis. It is commonly used in academic, corporate, and government settings to conduct market research, customer experience studies, and employee feedback programs.
Below, we compare User Interviews and Qualtrics to find commonalities and gaps across platform features.
Vetted research panel of 6 million individuals
Source the exact survey participants you need.
Limited panel built for speed, not specificity
Qualtrics offers access to a survey panel, but it’s primarily suited for high-volume, quantitative surveys, not deep qualitative research.
Frictionless research with your own users
Powerful panel management to grow and nurture your own participant database.
Basic panel management
Panel management is not a focus for Qualtrics, and support for user recruitment is limited.
Fully automated incentive management, from start to finish
UI handles participant incentive payments so researchers don’t have to lift a finger.
Partially managed incentives for mission-based studies
Dscout facilitates some payments, but researchers often handle logistics.
Support for screener surveys
User Interviews offers streamlined screener surveys to help you recruit and qualify right participants based on custom criteria.
Advanced survey creation and analytics
Qualtrics is a full-featured survey platform designed for complex research studies.
Automated incentive management
Say goodbye to manually sending gift cards to your participants.
Manual incentives can get messy
Incentives in Qualtrics often require additional tooling or manual workflows:
Compatible with any research method or tool
User Interviews makes it easy to recruit and manage participants across a wide range of study types, including:
Designed for advanced survey and quantitative studies
Qualtrics excels at gathering large-scale data across complex respondent journeys:
User Interviews handles the most time-consuming parts of research – recruitment, scheduling, and incentives – all in one place. It’s designed for sourcing high-quality, niche participants for deep, qualitative research
Qualtrics brings the power of advanced survey logic and enterprise-grade analytics. It’s ideal for collecting and analyzing large-scale quantitative data across customer experiences.
Together, they’re a powerful pair for enterprise research.
These platforms really do complement each other. And with our native Qualtrics integration, you can seamlessly connect your screener-qualified User Interviews respondents directly to your Qualtrics projects.
Here’s how the end-to-end research stack works:
Qualtrics is a research software platform that enables users to design advanced surveys, distribute them across channels, and analyze the results with enterprise-grade tools. Research teams often use Qualtrics to generate quantitative insights and track trends across touchpoints.
Qualtrics is a solid choice for large organizations, analysts, and teams running large-scale quantitative studies. But if you’re looking for advanced targeting, you’re going to want to lean on User Interviews. We source from a vetted panel of over 6 million participants to connect you with professionals and consumers in any niche, picking up where Qualtrics leaves off.
User Interviews simplifies the logistics of participant recruitment. Qualtrics delivers advanced tools for survey design, data segmentation, and analytics.
Together, they form a research tool stack that scales – from early-stage testing to enterprise human-centered design.
User Interviews gets the right people in the door. Qualtrics turns their responses into actionable data.
Together, we can power an end-to-end research workflow that’s both nimble and deep. With this hybrid research stack, you can:
Research teams often find that using User Interviews and Qualtrics together unlocks the best of both worlds. You can source high-quality, niche participants through User Interviews, then deploy advanced surveys via Qualtrics for in-depth data collection. This combo works especially well for complex or high-stakes studies, longitudinal research with mixed methods, and enterprise CX projects that demand targeted, reliable respondents.
By combining User Interviews’s strength in participant recruitment with Qualtrics’s robust survey and analytics capabilities, teams create more comprehensive, reliable, and scalable research workflows.
Ideal research projects for using both User Interviews and Qualtrics include those that blend advanced participant targeting with robust survey logic and data analysis. Think longitudinal studies, mixed-method research, or enterprise customer experience projects that require high-quality, vetted participants. It’s also a great choice for teams that have struggled with respondent quality and fraud in their surveys.
Use this duo for user research where segmentation and insight depth matter just as much as respondent reliability.
Schedule your demo and see us in action today.
