Drive impact faster with AI Insights

Insights are a set of AI-powered analysis tools that help you move from interviews to insights faster. With auto session breakdowns, data grid, AI chat, and more, researchers can move faster while keeping rigor, transparency, and human judgment at the center of their workflow.

• Recording & transcription—Complete your 1:1 moderated session with recording & transcription enabled.‍
• Auto session breakdowns—Upload your discussion guide and get AI-generated observations structured by your topics, with direct quotes and timestamps.‍
• Data grid for side-by-side comparison—View participant responses across topics alongside screener data and session characteristics, no manual spreadsheets needed.‍
• AI chat to find quotes and themes instantly—Ask natural language questions of your sessions and get cited answers back in seconds, complete with exact quotes and timestamps.‍
• Shareable clips with citations—Create clips in seconds with automatic participant identification and source material linked.‍
• Easy integration with your existing tools—Export data grids, clips, and transcripts to bring into presentations, reports, repositories, or other tools to continue your analysis.

AI recruitment turns a simple natural language description of who you need for your study into ready-to-use targeting criteria and screener questions, cutting project setup time from hours to minutes.  

• Assisted audience targeting helps newer researchers quickly navigate our wide range of available targeting options, surfacing relevant or more niche criteria that may apply to the project. Experienced researchers can jump straight to reviewing and refining before launch.
• With smart screener generation, the system analyzes your recruitment requirements, considers screener best practices, writes your screener questions and answers, and sets up the appropriate qualification rules.

All teams with AI functionality turned on will have access to these features. Admins can manage this AI features setting at the organizational level from the Advanced options page.

This is currently only available for 1:1 moderated sessions using the Zoom, Google Meet, or Microsoft Teams integrations.

All AI-generated output in User Interviews is anchored in its source material. Every insight is cited and traceable back to its original source in the transcript for maximum transparency and easy review.