User Interviews for ReOps

The backbone of scalable, impactful research operations

Research Ops keeps the whole research machine running. You deserve a platform that gets it – and then gets out of your way.
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Recruit with precision and control
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Scale research without chaos
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Maintain quality and compliance
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HomeTeam Solutions
Put research on (guard)rails

Research Ops is complex.
Your tools shouldn’t be.

User Interviews helps Research Operations carry the weight of scaling research responsibly, while optimizing your team’s process. Our platform supports every aspect of participant management, governance, and workflow automation, without sacrificing flexibility or control.

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Scale research without headaches

Centralize recruitment workflows, research templates, and participant data in one platform, and maintain a source of truth as you scale.
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Recruit with precision and control

Powerful tools for targeting, segmentation, screening, and qualification guarantee the best participant matches for your study, every time.
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Maintain quality and compliance

Set guardrails to manage everything from panel access, to contact frequency, and data consent – all customizable to meet your team’s unique needs.
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Integrated with how you work

Integrations with popular testing, survey, meeting, and calendar tools means we plug directly into your team’s preferred tool stack, with zero admin overhead.
Trusted by 1,000+ research teams including Microsoft, Zendesk, and Atlassian
We manage the chaos, you take the credit

You keep research on track.
It’s time your platform kept up.

You keep research on track. It’s time your platform kept up.

User Interviews handles the part of research that matters most: getting the right people into your study. Then, we make sure that all the messy (but mission-critical) parts of research run smoothly – from scheduling sessions, to paying incentives.

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participant recruitment

Find qualified participants, fast

  • ✔ Target and screen for niche audiences from our 6M+ panel
  • ✔ Match with participants in hours, not weeks
  • ✔ Get trustworthy insights with AI-powered fraud detection
Explore Recruit
participant CRM

Talk to your users without friction

  • ✔ Manage your own panel of real users
  • ✔ Maintain a well-governed research ecosystem
  • ✔ Build panels, segments, and rules to enable self-serve recruiting
Explore Research Hub
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Don’t take our word for it

These teams are redefining operational excellence

From complex segmentation to compliance-conscious opt-in panels, research leaders at UX powerhouse, Nielsen Norman Group, rely on User Interviews to build a research system that is fast, flexible, and built to last.
“We’ve built a repeatable, well-governed process using Hub. It helps us keep things fair for participants and consistent for researchers.”
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Maria Rosala, Director of Research at NN/g
Read the case study
Research Ops leaders at Zendesk went from juggling 5 tools to implementing a single source of truth with User Interviews. The result? A scalable, self-serve research ecosystem that supports hundreds of researchers and PMs around the world.
“A big win for Research Ops is that by democratizing customer recruitment, we’ve led our teammates to have more realistic expectations around timing, response rates, sampling, and time zone flexibility."
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Miranda Fitts, Manager, Research Operations
Read the case study
Features: the nitty gritty

Why choose User Interviews

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Precise audience targeting

Help your team source the right participants faster, improving insight quality and reducing the need for resampling. 
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Robust integrations

Native integrations with calendars, CRMs, and testing tools saves time, reduces manual work, and plugs right into your stack. 
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Governance & compliance

Set guardrails to manage everything from panel access, to contact frequency, and data consent – all customizable by admins.
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Effortless incentives

Pay incentives in 220+ countries, with options for gift cards, prepaid cards, and custom payouts – all automatically managed in the platform.
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Enterprise-grade platform

Built for large, distributed research orgs, we offer multi-team infrastructure, enterprise-level security, custom onboarding, and strategic support.
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Research impact

Keep a pulse on activity, spend, and impact across the organization. Prove the value of research with detailed reports.
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Care about quality? The numbers don’t lie.

6 million participants | 98.3% positive session feedback
6.5% moderated no-show rate | 0.6% fraud reporting rate

6 million participants
98.3% positive session feedback
6.5% moderated no-show rate
0.6% fraud reporting rate

Download panel report
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FAQs

What is the best participant recruitment tool for research operations teams?

User Interviews is a trusted platform for research operations teams because it’s built for end-to-end participant recruitment and management. Unlike generic tools or piecemeal solutions, it offers everything ReOps needs in one customizable platform – making it easier to scale and standardize research across an organization.

With a vetted, fraud-protected panel of 6M+ participants, advanced targeting, customizable screeners, built-in scheduling, and automated incentive payouts, it simplifies both internal and external recruitment. Governance tools like invite limits, roles and permissions, NDAs, and consent settings help maintain research integrity and compliance.

Whether you're supporting moderated interviews, longitudinal studies, or unmoderated research, User Interviews gives ReOps teams the control and flexibility to run smarter, faster, and more compliant research operations.

How do Research Ops teams manage internal and external research participants?

Research Ops teams manage internal and external participants through structured systems that support scalability, consistency, and compliance. With a platform like User Interviews, they can streamline both: Research Hub manages internal panels of opt-in participants and real customers, while Recruit provides access to a vetted external panel of over 6 million people.

Hub supports segmentation by any customer traits or product behaviors. Recruit enables fast, targeted sourcing of external audiences based on demographic or occupation targeting. By centralizing workflows, ReOps teams maintain quality standards while saving time and reducing manual work.

What features should I look for in a research operations platform?

A strong Research Ops platform should streamline participant management while ensuring quality, compliance, and scale. Look for:

  • High-quality participant sourcing with fraud prevention and precise targeting
  • Scheduling tools that sync calendars, manage time zones, and reduce back-and-forth
  • Automated incentives that track completion and support global payouts
  • Governance features like invite rules, roles & permissions, NDAs, and consent workflows
  • Integrations with testing tools, CRMs, and collaboration platforms

User Interviews combines all of these in one platform built for Research Ops. It’s ideal for scaling research and standardizing processes – without letting anything slip through the cracks. Check out our research platform buyer’s guide for more tips.

Is User Interviews good for enterprise research operations?

Yes – User Interviews is built to scale with your org. From unlimited seats and customizable roles/permissions to compliance, collaborative workflows, and multi-team infrastructure, it’s designed for enterprise-grade research operations at any scale.

Research Ops teams can confidently manage multiple panels, multiple teams, and multiple studies, all while improving collaboration across departments, and enforcing governance standards. Specific governance features include invite rules, activity logs, and NDA collection. 

With dedicated customer success support and proven success in complex orgs, it’s a trusted choice for large, research-mature teams.

The best-in-class research operations platform

Find participants from our panel, your panel, or both

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